Emirates Airline: Connecting The Unconnected Case Study

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“Emirates Airline: Connecting the Unconnected” case study gives us a detailed idea that how Emirates Airline started their journey, how they have fallen and again strike back to the growth. This case also tells us the strategic management of the company. They are in the growth stage in the industry. For making sure the position in the industry they always come up with innovative services to attract the customers. They have huge work force and a flat organizational structure. They use differentiate corporate and business level strategy to extract maximum benefits. Apart from providing premium service in airline sector they diversified their business and started cargo business in recent years. History Development and Growth

In the Aviation
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Airbus A380, A330, A340 and Boeing777.
 Have the advantage as they introduced these types of aircrafts first in the market.
 Premium services for the customers.
 Strong political support from the government.
Weaknesses

Internal weaknesses hold back a company from their success. Though Emirates is a giant company and market leader too but they have some weaknesses too.
 Still they are not member of global alliances.
 Their price is little bit high comparing with other companies.
 They depend of their political support as they get huge support from the Government.
 Another weakness is “Lone Ranger”
These are the weakness that emirates should minimize by now. Because market is competitive and competitors can get benefits from their weaknesses. External Environment

External environment help a company to find out their opportunities and threats. We can use Life Cycle model and Porter’s five forces model to find out how we can maximize the opportunities and minimize the threats.
Life
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These attract other companies to entire into the market. So here risk of new entry will be always high.
Brand Loyalty: CRM like “Paradise” and providing premium services ensure the brand loyalty of customers.
Cost Advantage and Switching Cost: Due to mega hub Emirates has pay less amount of airport charge in Dubai.
Government Regulation: Emirates get support from the government from every possible ways. So regulation is lee here in terms of Emirates
Rivalry among competitors
Competitive Struggle: Due to established industry Emirates face so many competitors throughout the world. But with proper competitive strategy they are facing the competition very well.
Cost Condition: Having some competitive advantage like “Mega Hub” they are charging less price instead of premium services.
Bargaining power of buyer
Bargaining power is high as they have so many competitors
Bargaining power of suppliers
Though Boing is their main suppliers but bargain power of suppliers is also high. Threat of substitute
No there company isn’t coming with better idea or better services in the transportation sector. So the threat is less

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