Since our focal company is Pandoras Playground in Storrs, CT, their competitors would be local tattoo shops providing similar services and targeting local college students. The closest tattoo shops with high ratings like Pandoras Playground are Bent N Twitztid Tattooing (Willington, CT) and Eminence Ink (Willimantic, CT). (See figure 1, “Competitor Analysis”). All of these shops have a Facebook page and a Google page with reviews, price range, hours, location, etc. However, unlike Pandoras Playground, Bent N Twitztid and Eminence Ink have their own websites showcasing their tattoo artists’ portfolio, photos of their shop, and what their store is about. Eminence Ink does not have a Yelp page, unlike Pandoras Playground and Bent N Twitztid Tattooing.
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On Facebook, Yelp, and Google, Bent N Twitztid Tattooing has a 5 star rating with a price range of $$. Pandoras Playground and Eminence Ink has a similar price range of $$, however, has a 4.9 star rating online. All of these shops have high ratings with a similar price range.
Figure 2: Tattoo & Piercing Perceptual Map.
2.4) SWOT analysis Joe
Analyze the strengths and weakness of your client and the opportunities and threats in the marketing environment you client operates in. Create a SWOT table to summarize your analysis.
Strengths
· Strong local client base--WOM
· Location generates a lot of business from college students
· Friendly service
· Experienced staff and employees
· Work speaks for itself
Weaknesses
· Poor use of social media to connect/engage customers
· Does not keep social media sites up to date
Opportunities
· Expand on social media marketing
· Celebrity influence younger generations to get certain style tattoo or piercing
· Create contests via social media to engage new and previous …show more content…
We’ve concluded this target market given its location in Storrs Center and its short distance to the Storrs campus. While this specific demographic might be Pandora’s Playground’s main target market, there may be other potential clients who would drive from a further distance for their tattoos and piercings just for the quality and expertise these artists from Pandora’s Playground provide. The positioning of Pandora’s Playground encourages those to come into their clean store for their services. In terms of piercings, they provide one time used needles, the artists are CPR certified, blood borne pathogen certified, and more. They take pride in their work and encourage complex designs for their tattoos. Custom artwork is actually encouraged and practiced. This shows that these tattoo artists are not limited to what they know and provide all the autonomy for the customer to choose from in terms of its composition. The product/service Pandora’s Playground provides is custom tattoos and body piercings. The pricing of piercing with jewelry range from $5 to $100 based on its location and type of jewelry not including the 6.35% tax or tip. The prices of the tattoos are charged on an hourly basis excluding the 6.35% or tip, so tattoos that are larger and more
On Facebook, Yelp, and Google, Bent N Twitztid Tattooing has a 5 star rating with a price range of $$. Pandoras Playground and Eminence Ink has a similar price range of $$, however, has a 4.9 star rating online. All of these shops have high ratings with a similar price range.
Figure 2: Tattoo & Piercing Perceptual Map.
2.4) SWOT analysis Joe
Analyze the strengths and weakness of your client and the opportunities and threats in the marketing environment you client operates in. Create a SWOT table to summarize your analysis.
Strengths
· Strong local client base--WOM
· Location generates a lot of business from college students
· Friendly service
· Experienced staff and employees
· Work speaks for itself
Weaknesses
· Poor use of social media to connect/engage customers
· Does not keep social media sites up to date
Opportunities
· Expand on social media marketing
· Celebrity influence younger generations to get certain style tattoo or piercing
· Create contests via social media to engage new and previous …show more content…
We’ve concluded this target market given its location in Storrs Center and its short distance to the Storrs campus. While this specific demographic might be Pandora’s Playground’s main target market, there may be other potential clients who would drive from a further distance for their tattoos and piercings just for the quality and expertise these artists from Pandora’s Playground provide. The positioning of Pandora’s Playground encourages those to come into their clean store for their services. In terms of piercings, they provide one time used needles, the artists are CPR certified, blood borne pathogen certified, and more. They take pride in their work and encourage complex designs for their tattoos. Custom artwork is actually encouraged and practiced. This shows that these tattoo artists are not limited to what they know and provide all the autonomy for the customer to choose from in terms of its composition. The product/service Pandora’s Playground provides is custom tattoos and body piercings. The pricing of piercing with jewelry range from $5 to $100 based on its location and type of jewelry not including the 6.35% tax or tip. The prices of the tattoos are charged on an hourly basis excluding the 6.35% or tip, so tattoos that are larger and more