Introduction:
The group looks to combine the most significant and relevant information from each of the previous papers in order to come up with the best possible promotions plan for Emily Miller and Little Moon. The promotional mix elements in past papers were outlined (Advertising, Direct Marketing, Sales Promotion, Public Relations, Personal Selling), the strengths and weaknesses of each aspect and how Little Moon is implementing these elements. The definition of each element was given to begin each section of the promotional mix.
Emily’s overall goal is to obtain customers that will schedule multiple appointments with her and eventually become regular customers. Each part of the group assignment is aiming towards methods that would best …show more content…
An example of a business card for Little Moon is below. This is only a figure of a business card however this is not a standard size business card. Emily’s business cards should be standard size.
On this draft of a business card blues, yellows, and grays are displayed to bring a soothing view of the business card. With a baby sleeping on a crescent moon this will explain to viewers that Emily’s business does something for babies. The crescent moon is tilted horizontally to look more like a massage table indicating that Emily also does massage therapy. Emily could redo her logo, business card, Facebook, and website before her relaunch party. She could also hang fliers around the Huntington area to give the public an idea of what to expect at the relaunch party. An example of a flier is below. This is not an actual flier but a draft for Emily to go by.
Little Moon Massage Relaunch …show more content…
When the relaunch party starts Emily can show or hand out to the public her new business cards and websites. This relaunch party would be specifically just to inform the public about Emily’s business and make them aware of her massage services. Emily would need to set up a table and talk to people who pass by and explain what her business is. She would have an informational relaunch party three times in one month so more people would receive information about her
The group looks to combine the most significant and relevant information from each of the previous papers in order to come up with the best possible promotions plan for Emily Miller and Little Moon. The promotional mix elements in past papers were outlined (Advertising, Direct Marketing, Sales Promotion, Public Relations, Personal Selling), the strengths and weaknesses of each aspect and how Little Moon is implementing these elements. The definition of each element was given to begin each section of the promotional mix.
Emily’s overall goal is to obtain customers that will schedule multiple appointments with her and eventually become regular customers. Each part of the group assignment is aiming towards methods that would best …show more content…
An example of a business card for Little Moon is below. This is only a figure of a business card however this is not a standard size business card. Emily’s business cards should be standard size.
On this draft of a business card blues, yellows, and grays are displayed to bring a soothing view of the business card. With a baby sleeping on a crescent moon this will explain to viewers that Emily’s business does something for babies. The crescent moon is tilted horizontally to look more like a massage table indicating that Emily also does massage therapy. Emily could redo her logo, business card, Facebook, and website before her relaunch party. She could also hang fliers around the Huntington area to give the public an idea of what to expect at the relaunch party. An example of a flier is below. This is not an actual flier but a draft for Emily to go by.
Little Moon Massage Relaunch …show more content…
When the relaunch party starts Emily can show or hand out to the public her new business cards and websites. This relaunch party would be specifically just to inform the public about Emily’s business and make them aware of her massage services. Emily would need to set up a table and talk to people who pass by and explain what her business is. She would have an informational relaunch party three times in one month so more people would receive information about her