The key audiences in this emergency situation are the families affected, employees, customers, the community, business investors and the media. The families affected should be notified first after any major accident. Notifying the families immediately displays respect for the family and their grieving process.
Another important audience to always update is the company’s employees. Often times employees are the first point of contact when the public wants to know information, so it is pertinent to deliver information quickly. Publics contact the direct source (Atmos) and if employees aren’t aware of the situation, they won’t know how to respond. Atmos must be prepared to inform their customers at all times. Customer’s will be concerned about
Another important audience to always update is the company’s employees. Often times employees are the first point of contact when the public wants to know information, so it is pertinent to deliver information quickly. Publics contact the direct source (Atmos) and if employees aren’t aware of the situation, they won’t know how to respond. Atmos must be prepared to inform their customers at all times. Customer’s will be concerned about