Tesla Harvard Case Analysis

In the recent article written in Business Insider Matthew DeBord talks about Tesla’s future for investors. Tesla has been in the news recently about falling stock prices and falling to meet production. Many analysts are saying that Tesla can not meet their production and do not care about the company as much as investors want. From a managerial prospective the falling stock prices are not the problem for musk, and in fact he is not worried that the cars are not selling as well as people want. The issue is the stockholders who want to make a quick return. Musk believes that if his stockholders do not believe in his same vision as him then they should sell their shares. He believes that his stockholders are buying into something bigger than just making money, but buying into a company who vision is to change the future of the car industry. When we learned in class about the responsibities of top mangers we learned that they set the culture of the company. Elon Musk has made his vision and culture very clear. He wants …show more content…
The issue he is trying to solve is for people to believe in him and trust that his vision can work. As a manager and a leader this is one of the biggest challenges. As a recommendation to him I would say that he should become more public in telling people why they should invest in his company. He needs to get people to stop seeing the present and look at the future. No one can predict the future, but the people who invest today can make a lot of money in the future. The other issue that he is not addressing is why his vision is more realistic than Uber’s. Uber, google and Apple all have a vision of driverless cars in the future. Musk does not share that vision, but believes that cars will not run on fossil fuels. The world seems to be more interested in driverless cars, and Musk needs to get people to see his vision over other