Case Study Of Elon Musk

Elon Musk is a renowned entrepreneur best described as a futurist. His portfolio of projects is specialized in sustainable transportation, renewable energy, and aerospace dynamics (Tesla, 2015). Musk’s ultimate goal is grand; he wishes to advance the human race towards the next step in sustainability through renewable energy projects and space exploration (Vance, 2015). Musk’s vision for the future has accelerated within the last five years through his aggression and intensity in managing his current companies SpaceX, Tesla Motors, and Solar City, as well as his future projects such as the Giga factory (Tesla, 2015). Musk makes no compromises towards his dream, and it is evidenced through his management style and business history over the last …show more content…
While supplying products would no longer be an issue, the capital costs of creating and maintaining battery factories would be extremely high (Vance, 2015). On the other hand, because the projects are so integrated, a rise in SpaceX’s stock would undoubtedly lead to a rise in Solar City’s and Tesla Motors’ as well (Vance, 2015). As an investor, it would be wise to invest into these companies for a number of reasons. First, Elon Musk is cornering an untapped market, the only domestic competitive products are hybrid cars (Tesla, 2015). Hybrid cars are bound for extinction, which Musk adequately described as a suboptimal compromise derived from fear of failure (Vance, 2015). The increased in-house production for his electric vehicles is one of the premiere clean-energy projects that hold investor confidence, and the creation of Musk’s touted Giga factory may result in lowering production costs for lithium-ion batteries by over 30% (Vance, 2015). Musk’s vision is logical yet empathetic, he saw solar energy as the best clean energy source and is establishing the infrastructure to make its use our primary source of energy going into the future (Vance, 2015). However, this business model is not without its disadvantages