• Increase annual revenue
• Generate more post-graduate and professional opportunities for students
• Improve college ranking and educational value
It will specifically address the implications for Elizabethtown College.
Domestic student enrollment has declined steadily across the country, and Elizabethtown College is no exception to this trend. According to Stauffer, the college experienced repeated budget shortfalls due to lack of revenue from tuition (2015). This information illustrates the college’s dependence on tuition fees as opposed to other sources such as government aid and endowment funds. However, raising annual tuition fees and cutting financial aid budgets has proved to be largely ineffective as students who heavily depend on financial aid may be forced to drop out due to these measures, as evidenced by the college’s decreasing retention rate.
A commonly overlooked method to combat falling revenue streams is to compensate through foreign markets. So far, Elizabethtown’s internationalization efforts have been limited to study abroad initiatives and curriculum …show more content…
Additionally, because of the high value placed on U.S. credentials in foreign markets, in many cases it is not necessary to adjust learning outcomes to foreign accreditation systems. However, distance learning presents a myriad of complex issues that make it challenging to implement, including a particularly high drop-out rate and slow rate of economic gains for the provider institution (Hew & Cheung, 2014). Thus, it is important to research international market trends to see which countries have a high demand for U.S. credentials and education, and in which subjects this demand