Memory is the mental process of acquiring, retaining and then retrieving information and mental storage system that enables these processes. Misinformation effect refers to memory for false information or alteration of facts that leads to memory distortion. It occurs when episodic memory information is distorted or accuracy decreases because of post-event information occurring after the main event. Elizabeth Loftus started research in this field in 1974 where she found that wording of questions led to alteration of participant’s memory. So than she inquired for other questions that whether leading questions or providing misinformation affected memory for original event which resulted into development of misinformation effect. Typical study
