Question 1: Based on the case provided, discuss ES’s core business and SWOT, and explain in what stage of the product life cycle is the company currently located stating its positioning.
COMPANY PROFILE
Elie Saab, a Lebanese designer started his sartorial career by cutting and sketching clothes for his sisters when they lived in Beirut. The nine-year-old artist was developing the skills of sewing by making tablecloths and curtains. With struggle and creative sense, this young and self-trained designer opened his first fashion store in Beirut in the year 1982.
Elie Saab displayed his first set of designs at the Casino du Liban, which was a sensational hit among the French fashion industry and spread the designer name in France, Switzerland, …show more content…
The expanding of the brand did not just remained for the clothing only. Elie Saab also favored in introducing luxurious hotel and super yachts. The brand is now among the top names in the fashion industry in the world. However, the core product lines of the brand include Haute Couture, RTW, wedding dresses and accessories. The brand is based on two basic elements i.e. creativity and business. Saab usually manages the creative division whereas executives manage the business function.
The brand is among the top leading designers in the world producing remarkable piece of art through its dress designing and product development. The business concept is of Luxury and aesthetic sense of high level, which Elie Saab owns (Namora, 2014).
DISTRIBUTION …show more content…
It will diversify the portfolio of the company.
Addressing most of the international events and festivals can also bring out new and extensive customer line for the brand.
THREATS
The economic situation affects every business so does the fashion world especially designers might face the threat of losing customer range.
Elie Saab might face competitive markets as to gain the hold in the market it will need to increase its market share, which is not so easy and costs a lot.
Changing trends affect the designers business. Elie Saab should consider the change of taste their customers may consider after some time.
Intensive competition is the biggest threat, as it will entice the customers towards superior products by different companies and designers.
This analysis clearly shows how far have the business gone and what lacks for it to face the upcoming challenges. The brand name is a big responsibility to maintain which Elie Saab must consider while applying their strategies. They can start a business venture in the developing economies to gain more customers as well as innovations according to the regions.
PRODUCT LIFE
COMPANY PROFILE
Elie Saab, a Lebanese designer started his sartorial career by cutting and sketching clothes for his sisters when they lived in Beirut. The nine-year-old artist was developing the skills of sewing by making tablecloths and curtains. With struggle and creative sense, this young and self-trained designer opened his first fashion store in Beirut in the year 1982.
Elie Saab displayed his first set of designs at the Casino du Liban, which was a sensational hit among the French fashion industry and spread the designer name in France, Switzerland, …show more content…
The expanding of the brand did not just remained for the clothing only. Elie Saab also favored in introducing luxurious hotel and super yachts. The brand is now among the top names in the fashion industry in the world. However, the core product lines of the brand include Haute Couture, RTW, wedding dresses and accessories. The brand is based on two basic elements i.e. creativity and business. Saab usually manages the creative division whereas executives manage the business function.
The brand is among the top leading designers in the world producing remarkable piece of art through its dress designing and product development. The business concept is of Luxury and aesthetic sense of high level, which Elie Saab owns (Namora, 2014).
DISTRIBUTION …show more content…
It will diversify the portfolio of the company.
Addressing most of the international events and festivals can also bring out new and extensive customer line for the brand.
THREATS
The economic situation affects every business so does the fashion world especially designers might face the threat of losing customer range.
Elie Saab might face competitive markets as to gain the hold in the market it will need to increase its market share, which is not so easy and costs a lot.
Changing trends affect the designers business. Elie Saab should consider the change of taste their customers may consider after some time.
Intensive competition is the biggest threat, as it will entice the customers towards superior products by different companies and designers.
This analysis clearly shows how far have the business gone and what lacks for it to face the upcoming challenges. The brand name is a big responsibility to maintain which Elie Saab must consider while applying their strategies. They can start a business venture in the developing economies to gain more customers as well as innovations according to the regions.
PRODUCT LIFE