Essay on Eli Lilly
Additional problems with being a diabetic was the process for testing, dosages measurement and application. The processes were considered tedious, time consuming and not easily accomplished outside the home, at school, dining out, traveling, working etc. It could take up to five minutes to prepare and inject the shot. Also patients had sloppy self-management techniques for caring for themselves even if they had all the necessary items in order to control their diabetes
In the 1990’s Lilly was at the top of their market, but they had a competitor who was based in Denmark. Novo had introduced insulin pens to the European market several years prior to Lilly with great success and was considered competition. Novo has launched similar products, around the same time Lilly, could there have been a leak of proprietary information from Lilly to Novo? Lilly had also been having difficulty selling their new products. Due to all the research that Lilly put into their new products they has to sell them at a premium price in order to make a profit.
Lilly and Novo both dominated the insulin market around the 1990’s.