Apple And Samsung Case Analysis

Most people know that in the electronic product industry, Apple and Samsung are two of the most famous and the most utilized devices. Therefore, the technical patent is significant to them. In the early years, Apple and Samsung are good partners. For example, Samsung manufactured memory chips to Apple, and Apple paid for it. Later, Apple wants to dominate the market. The other manufacturers are also scrambling it in order to catch up with Apple, but only Samsung can compete with it. For Apple, they need a trial to protect their position, and Samsung needs an opportunity to prove themselves. So, it is no wonder that they will engage in patent wars to maintain their own patent. For this, they probably will have a lawsuit. Nevertheless, there …show more content…
Because Apple and Samsung are the famous companies, when they are arguing over some patents, it will create global news. Thus news is reported, it impacts marketing advertising strategies. Both companies will get free press and popularities. People will then pay attention to the products. It can improve the products’ sales volume. Fung (2013) wrote “But while Apple may have won this particular legal encounter, Samsung is still in a stronger position to win the broader war for dominance of the smartphone market.” It shows that even though Apple won the lawsuit, Samsung was won in the other field. For this, both are winners, just in a different …show more content…
Like Wakabayashi and Cheng wrote “As Apple Inc. and Samsung Electronics Co. squabble in court over who copied whose phone features, the companies ' grip over the smartphone industry is slipping. The two companies account for nearly all smartphone hardware profits. But they are losing market share to Chinese rivals with lower-priced phones, particularly in developing nations” (2014). It means both of them are losers, since when they are arguing with the patent, other mobile phone manufactures improved their weaknesses and introduced new products. They occupied most of the market, especially in developing countries. Even though their performance may not be as great as Apple and Samsung, their prices are low and generally suit with lower-middle class. Moreover, this is the chance to make them improve the sales, and let more people know the brands in addition to Apple and Samsung. In this degree, Apple and Samsung is not the biggest beneficiary in the patent war, other rapidly developed brands of mobile phones are the real