Monkey King Poster Analysis

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In our era, the electronic culture is becoming increasingly highlighted,we can easily find that all aspects of our lives are becoming more and more visible. That is to say, we are experiencing a new cultural era, which means things that could not see in the past can be seen today. The development of the Internet and the emergence of high definition TV set show the visual culture is everywhere. Visual culture uses different media to present the diversification of visual effects, stimulating people 's senses to generate a visual feast, such as poster, advertising, photography, sculpture, film, music and game. These forms of presentation use elements including the theory of colours, advertising, semiotics, philosophy and psychology. Using a poster(see …show more content…
Figuring on both sides of the stone forest can see many waterfalls and vegetation connoting that this is not a human world but a paradise, which accounts for the environment and the story background of this poster. The poster is centered by Sun Wukong, while the orientation of the dragon sight and the lower right corner of the building both focus toward Sun Wukong, which means Sun Wukong is the leading role of the poster and he is the visual center. This is an important visual performance technique which use the composition clearly to tell audiences where is the focus of the image. When it comes to the layout, using the right depth of field highlights the main role and makes the frame increasingly layered and becoming much …show more content…
‘There is no doubt to anyone who reads the Xiyouji, however, that Sun Wukong is the true hero of the story. He encompasses all the qualities of a great epic hero.’ (Hera, 1998,p53). In America, there are heroes like Superman and Transformers; In China, there is hero named Sun Wukong. This poster not only uses the 3 d high-definition imagery technology as a medium to present a surreal scene, but also combines chromatics, semiotics, theory of composition as well as other visual performance techniques to make the image generates a sense of atmospheric and tension, thus it will attract audiences to wonder the fantastic story behind the

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