Electronic Commence Technology In The Travel Industry

Register to read the introduction… Another reason is the challenge of privacy for SMEs. Because of the presence of numerous entrepreneurs in the Internet, it seems that brand recognition matters in order to be competitive. Moreover, it is not enough that a Web site is informative and user-friendly; it should also be updated frequently. Search engines must direct queries to the Web site, and news about the site must be broadly disseminated. Significantly, the experience of many OECD countries attests to the fact that the best e-marketing strategies are not better substitutes for the conventional form of media. One solution may be to encourage several SMEs to aggregate their information on a common Web site, which in turn would have the responsibility of building recognition/branding by hyperlinking or updating, for …show more content…
The world's first Business-to-Business online shopping or e-commerce system dates back to Thomson Holidays UK 1981. The travel industry since then has remained in the forefront of e-commerce usage. E-commerce changed the travel industry.
The early Sabre and Travicom airline reservation systems were replaced by the airlines' own systems as the airlines followed the holiday tour operators. Travel today is increasingly bought direct from the provider, 24/7 on-line real-time and usually paid for at time of booking. Whether the consumer is home, at work or just mobile the full sales process is always available instantaneously - Seek travel, Find options, Compare and Select, Check availability, Book, Confirm, Pay, Provide ID info, Book add-ons - car hire, hotel, satnav etc.
A total package is consumer created. And the consumer has access to independent reference sites to check quality and provide feedback. The travel industry is an e-commerce business. Agencies still exist to provide specialist services but overall the business has been productised.