Electronic Cigarette Regulation

Of the many regulations presented in this chapter, there are a few that stand out that apply to tobacco. With this new regulation, the FDA will now be able to set standards for cigarettes, regulate chemicals in cigarette smoke, and outlaw most tobacco flavorings. The flavorings are a big deal because they were used to attract first time smokers, which usually consisted of teenagers. The new regulation also went after the advertisements of tobacco products. Manufactures were no longer allowed to use colorful ads, and instead were only allowed to use black and white. Plus, their advertisements were not allowed within 1000 feet of schools and playgrounds to prevent targeting the younger generation. Finally, the FDA was now allowed to mandate a reduction in the levels of nicotine in cigarettes.

Question 2

I would describe the orientation of Reynolds toward tobacco regulation as arm’s length. Without a doubt, Reynolds was not cooperate. He made advertisements and commercials basically saying that the FDA would never be …show more content…
What I mean by that is, I think it will help out a lot and reduce the amount of teenagers smoking, but I don’t think it will change completely. Doing all the regulations, including making cigarettes take more bitter, and making the ads less attractive will certainly stop many people from smoking, or starting to smoke I should say, but they can’t ban peer pressure. There are still going to be the people who already smoke, who may pressure other teenagers to smoke with them. All these regulations could even make smoking more desirable. Teenagers love nothing more than to do the exact opposite of what they are told not to do. It gives them a rush, and a sense of control of their life to do something that isn’t mapped out for them. Every other part of their life is planned and controlled. This is something that they can do, and be a part