Electronic Cigarette Industry Analysis

Decent Essays
Background: Recently e-cigarettes have become very popular. This is because e-cigarettes are electronic smoking devices, which are considered to be safer than smoking a regular cigarette. The problem with the e-cigarettes is that it requires e-liquid or e-juice, which is usually made of nicotine, propylene glycol, glycerine, and flavorings. This e-liquid is advertised as a flavorful substance, sort of like candy to a child, while also being made very easy for a child to open and gain access to it. The number of children under 6 poisoned by nicotine in e-cigarettes rose by nearly 1,500% between 2013 and 2015, and one child died, according to an analysis of calls to the National Poison Data System published in the journal Pediatrics . More than …show more content…
It comes in a rainbow of colors and flavors, mimicking candy and desserts: bubble gum, gummy candy, marshmallow, chocolate, fruit flavors, even glazed doughnut and pie crust flavors. Critics of the industry have called for manufacturers to limit or change the flavors, packaging and labeling so that they are less appealing to children. Since 2009 there has been advocating for changes in the law that would require age verification and restrict sales to minors, as well as childproof bottles. Legislation: The Child Nicotine Poisoning Prevention Act of 2015 was introduced to the house on July 28th 2015 as H.R.3242 by Rep. Brooks, Susan W (R-In-5) with one co-sponsor Rep. Esty, Elizabeth H. This bill requires any nicotine provided in a liquid nicotine container sold, offered for sale, manufactured for sale, distributed in commerce, or imported into the United States to be packaged in accordance with the Consumer Product Safety Commission's (CPSC's) standards and testing procedures for special packaging that is difficult for children under five years of age to open or to obtain harmful contents from.
Summary: This bill was passed on December 10, 2015 by the Senate. The bill requires that nicotine no matter its formed be packaged securely and labeled appropriately. Products that are obtainable by consumers and contain nicotine should be in child-resistant packages so that children under the age of five are not able to access it. The requirement must be treated as a standard for the special packaging of a household substance under the Poison Prevention Packaging Act of

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