Electric Cars Advantage

Decent Essays
Electric cars have come a long way. From early days Prius to the prize-winning Tesla Model S, Mercedes-Benz, BMW, and Kia are now in the mix along with Nissan, Tesla and Chevrolet. Presently, with the development of technology and education, consumers are becoming smarter. Consumers can get a lot of information on the Internet, and everyone now considers cost efficiency and environmental issues before making the decision to buy an electric car. The market of electric cars has become very crowded and extremely competitive. On the other hand, government has also helped these manufacturers to sell electric vehicles by giving federal tax credit of $7,500 and incentives to the MSRP price. The prices of electric cars are relatively

Related Documents

  • Decent Essays

    Tesla might not have enough funds to back up all its projects. Here are some key aspects of Teslas marketing mix and why it is effective. One would say that the key element of the marketing mix is their product or product development.Tesla has built its success on the manufacturing well engineered vehicles that function on electric batteries. Apart from this Tesla new technological advanced batteries are being sold at prices that are convenient for customers of all sought. Tesla has done most of sales online, but does quite a bit in stores too.…

    • 1713 Words
    • 7 Pages
    Decent Essays
  • Decent Essays

    Tesla Core Competencies

    • 1392 Words
    • 6 Pages

    The company constantly works to improve its batteries over time and the latter are valuable far beyond electric vehicles. It is of but consideration that consumers want ubiquitous fast-charging stations (Shahan 2015) and Tesla was able to build its own supercharger network which is incomparable. Another competency of Tesla is that fact that its approach to software is a tier above the competition (Shahan 20215). The usual cars were big machines with small computers in them. However, the future poses a possibility that care are going to be computers on wheels and this is where Tesla is leading the transportation system.…

    • 1392 Words
    • 6 Pages
    Decent Essays
  • Decent Essays

    Currently, we are seeing a growing demand for electric vehicles. The idea of an electric car is not new, they were around before Ford’s Model T made gasoline vehicles take over the market. (energy.gov (2014)) The improvements in the technology surrounding that idea are making it more feasible and an increasingly attractive option for customers in the USA and the world. In 2014 the market leader was the Japanese produced Nissan Leaf, followed by the Chevrolet Volt. Coming up behind these and expected to make major gains in the electric car market is newer American automobile manufacturer Tesla.…

    • 892 Words
    • 4 Pages
    Decent Essays
  • Decent Essays

    This is a huge advantage for Ford which invests large amounts of money to produce fuel-efficient engines and has had some success with its Ford Fiesta and Ford Focus ECOnetic models. There is also opportunity for automakers to enter into new markets by making strategic partnerships with other automotive firms. Alliances can make research and development costs decrease and offer a win-win opportunity for all parties by gaining some new…

    • 762 Words
    • 4 Pages
    Decent Essays
  • Decent Essays

    Ferrari Case Study

    • 1499 Words
    • 6 Pages

    The Formula 1 team also does a big promotion of the brand by winning most of races. The merchandising is done on a royalty & license basis to other brands. Apart from the racing activities, the car is promoted by high end motor shows that will display these vehicles. • Place: Ferrari dealerships exist in more than 60 countries. Company has plan extend its dealerships to other countries & markets.…

    • 1499 Words
    • 6 Pages
    Decent Essays
  • Decent Essays

    He has the second largest family company in the world. His invention sparked other companies like Chevy, and Dodge to invent better versions of the automobile and try to win customers to buy their cars instead. This would become known as competitors and many companies still do and have today. Henry Ford changed the way car companies are and how they produce them and the quality they’re produced as. Henry’s family would be involved…

    • 1547 Words
    • 7 Pages
    Decent Essays
  • Decent Essays

    By having a new target market, it will allow Tesla Motors to continue expanding into the future, and attract more consumers. (Slideshare.net, 2015 pg. 5, para 1) Tesla Model S has shown to have many advantages for a prospective user. With its unique car features that allows autopilot, parallel parking mode and auto steering as well as the exterior metallic built of Model S coupled with the latest, innovative safety technological aspects for the car, Model S is built for the user to enjoy a revolutionary driving experience on the safest premium electric car model in the world. Although the Tesla Model S still represents a miniscule segment of the automobile market, the potential demand for is likely to increase in the future.…

    • 1262 Words
    • 6 Pages
    Decent Essays
  • Decent Essays

    Gatsby resembled the first run automobile owner as he was wealthy and possessed a luxury vehicle. Ford 's invention adhered to even the lower and middle classes such as those who may have resided in the Valley of Ashes as described in The Great Gatsby. The development of an efficient assembly line created a vast output of automobiles which spiked a large consumer margin. As written by McCollum, "The 1920s industrial boom might have been a bust if not for the Ford assembly line. The revolutionary process produced about fifty cars an hour and revolutionized the way manufactured products were made" (18-19).…

    • 1849 Words
    • 8 Pages
    Decent Essays
  • Decent Essays

    To fulfil the demands of the consumer these four components must be understood and met (Business Case Studies, 2015). According to King (2015) classic car rental is cheaper and most popular in the United States. It would therefore be in the interest of the business to establish the company in United States. Merged with an already established business, it would gain more public recognition in an already diverse and large market (King, 2015). Online care hire booking has a seen a great amount of success and growth over the years among tourists particularly (King, 2015).…

    • 1147 Words
    • 5 Pages
    Decent Essays
  • Decent Essays

    The annual fuel costs for average gasoline cars in USD is $1245 whereas annual running costs for Tesla is $423. The business has successfully gained a sustainable competitive advantage in the market due to their ability to differentiate their products from other businesses in the industry. This is complimented by their consumer focus in terms of their marketing strategy to align the company vision to that of its consumers. The business is very determined and has achieved what they have put their focus to. Tesla’s goals for within the next four years is to severely increase car…

    • 1833 Words
    • 8 Pages
    Decent Essays