Electric Car Company : Tesla Essay

1538 Words Dec 22nd, 2016 7 Pages
Tesla in the Netherlands
American electric car company, Tesla, plans to expand their operations into Europe with a $5 billion investment into factories and manufacturing. According to the Dutch News, in November the company announced plans for a ‘gigafactory’ and while CEO Elon Musk did not disclose the location, the Netherlands has actively put itself forward as the potential location. Economic Affairs Minister for the Netherlands, Henk Kamp, explained that the factory would contribute to the further expansion of the Dutch position in the electric car sector. He said the Netherlands was attractive to Tesla for a number of reasons including its good modern industrial policy, fiscal facilities which support innovation, accessible financing and eased regulations. (Dutch News) Also amongst these benefits is strategic location. The Netherlands is ideally positioned for electric transport- the short distances and the heavily populated Randstad western urban region make the country especially suited to electric transport. Tesla founder and chairman Elon Musk has said production should be close to the customer. With this venture in mind, in the following report I will detail the cultural and business differences between the United States and the Netherlands as they relate to my future operations with Tesla in the Netherlands.
Hofstede’s Cultural Dimensions
While the United States and Netherlands seem to be quite similar in terms of Geert Hofstede’s cultural…

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