CHAPTER-1
INTRODUCTION
INTRODUCTION:
The objective of any business of organization or company is to make profits and increasing their sales of product or services. This is possible when the product is widely available to the final customers through the channel of advertisement policies and persuaded to buy it. The Advertisement makes awareness or knowledge to the people who target four wheelers. On the other side, advertisement indicates a specific attempt to familiarize a specific product or services at an affordable cost.
One of the fastest growing industries in the world is automobile industry. This automobile industry even has its influence on the Indian market. Probably automobile industries occupy a large market share in the world market …show more content…
The automobile created mobility on a scale never known before, and the total effect on living habits and social customs is endless. In the days of horse-drawn transportation, the practical limit of wagon travel was 10 to 15 miles, so that meant any community or individual farm more than 15 miles from a city, a rail road or a navigate waterway was isolated from the mainstream of economic and social life. Motor Vehicles and paved roads have narrowed the gap between the Urban and Rural life. Farmers can ship easily and economically by truck and can drive to town when it is convenient. In addition such institutions as regional schools and hospitals are now accessible by bus and …show more content…
India’s fixation with socialism and planned economies had a crippling impact on the automotive industry in its formative years. The goal at that time for Independent India was self-sufficiency. Issues like quality and efficiency were simply not considered. Dependence of foreign technology was banned and manufacturers were forced to localize their products, import substitution became the order of the day. Though we learnt to localize, the cars we made were all outdated designs with little or no improvements for decades. The automotive industry stagnated under the government’s stifling restrictions and the Indian car buyer was saddled with cars of appalling quality and even there was a waiting list that at one point stretched to eight years. This attempt at self-reliance failed miserably because of the industry’s isolation from the best technology. The Japanese and later Korean auto industries were also highly protected in their formative years but they never shut the door on technology. Instead, they relentlessly tapped the best talent pools in the world to absorb the know how to produce good
INTRODUCTION
INTRODUCTION:
The objective of any business of organization or company is to make profits and increasing their sales of product or services. This is possible when the product is widely available to the final customers through the channel of advertisement policies and persuaded to buy it. The Advertisement makes awareness or knowledge to the people who target four wheelers. On the other side, advertisement indicates a specific attempt to familiarize a specific product or services at an affordable cost.
One of the fastest growing industries in the world is automobile industry. This automobile industry even has its influence on the Indian market. Probably automobile industries occupy a large market share in the world market …show more content…
The automobile created mobility on a scale never known before, and the total effect on living habits and social customs is endless. In the days of horse-drawn transportation, the practical limit of wagon travel was 10 to 15 miles, so that meant any community or individual farm more than 15 miles from a city, a rail road or a navigate waterway was isolated from the mainstream of economic and social life. Motor Vehicles and paved roads have narrowed the gap between the Urban and Rural life. Farmers can ship easily and economically by truck and can drive to town when it is convenient. In addition such institutions as regional schools and hospitals are now accessible by bus and …show more content…
India’s fixation with socialism and planned economies had a crippling impact on the automotive industry in its formative years. The goal at that time for Independent India was self-sufficiency. Issues like quality and efficiency were simply not considered. Dependence of foreign technology was banned and manufacturers were forced to localize their products, import substitution became the order of the day. Though we learnt to localize, the cars we made were all outdated designs with little or no improvements for decades. The automotive industry stagnated under the government’s stifling restrictions and the Indian car buyer was saddled with cars of appalling quality and even there was a waiting list that at one point stretched to eight years. This attempt at self-reliance failed miserably because of the industry’s isolation from the best technology. The Japanese and later Korean auto industries were also highly protected in their formative years but they never shut the door on technology. Instead, they relentlessly tapped the best talent pools in the world to absorb the know how to produce good