Election For A Second Term President Of The United States Essay

1625 Words Nov 2nd, 2015 7 Pages
Winning any election is tough. Winning an election for a second term as President of the United States is really tough. So many factors fall into why a candidate will succeed or fail come Election Day. It is easy to measure when it is all over, one-person wins the other loses. The tougher part is analyzing why one person lost and the other won. The one positive in looking back at something like an election, is it is one or the other. You can see the results by just looking at the votes. For political observers, seeing the results at the end was the easy part. The hard part is figuring out how and why. “As our nation ramps up for 2016, the role of big data + social data in influencing election decisions cannot be ignored. Social data drove the 2008 presidential elections and big data drove the 2012 election. In 2016 it will be the marriage of the two that will determine the next President of the United States” (CHAHAL). More importantly, how candidates in 2016 can replicate and use those new techniques and ideas to their advantage. 2008 and 2012 Presidential election showed how important social media can be as a tool to get out your message and how if one candidate uses the medium well, it can influence the election. Other candidates in both parties have started to use the medium to create a broader base for their campaigns. “Already Republican candidates have been upping their social-media offensives over the last few months. In March, Texas Sen. Ted Cruz announced his bid…

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