Elberse Argument About Long Tail

Decent Essays
Elberse Argument about long tail strategy how it is not worth investing on, as the popularity decreases the titles of the products decreases as well. When the tail is long and flat content provider will find a hard time to profit even a portion of the targeted niche products. Elberse opposes Anderson theory saying how is not the long tail but the blockbusters strategy that helps to make the big investments. Elberse claims that most profitable business strategy is from blockbuster hit and not the long tail because companies are not spreading lots of money across many products hoping to get a hit.
I agree and disagree with her claim “long tail” doesn’t provide much unless the consumer knows what they are after. For example, blockbuster, trends

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