El Topo Case Analysis

Although the movie El Topo is widely viewed as a cinema classic within the film industry and by movie critics it still lacks any name recognition on the mainstream, and has almost zero appeal to the modern mainstream audiences. However, despite the challenges of a rerelease of El Topo it still has the potential to make a profit in its rerelease. Due to the popularity of many of its advocates most notable of which is John Lennon, and its strong cult following are the film possesses a very vocal fan base. In order to gain the most traction with El Topo’s rerelease both its lack of name recognition in the mainstream and its critical acclaim and vocal fan base should be taken full advantage of. Used together they will generate more profit from this film in the next two years …show more content…
This film should be released in small selective viewings at the start so as to minimize the chances of poor reviews circulating the web by mainstream viewers. The mainstream audience needs to be tricked into viewing this movie. Once they get a hold of it, and start pumping out the reviews the word will be out, and no one will want to see the film. Which is why this marketing campaign and the rerelease of this film must be done in stages. While the Jodorowsky issue could be ignored the lack of mainstream appeal in El Topo cannot be. Although advertising and merchandising could help with increasing consumer interest in the movie it is too expensive to incorporate into this budget. Television and print advertisements are too expensive to fit into the budget of a re-release, and with the strategy outlined television and print advertisements, as well as merchandising could create a problem. As stated previously we do not want to peak the mainstream consumer interest until the very last moment. Otherwise word will get out about the movies shortcomings, and any chance of making a profit from this rerelease will be