In the last 24- hours I had an egg sandwich. The brand of egg I used was Egg-Lands Best. The strategy they used Is Broad differentiation. The Broad Differentiation strategy seek to produce a competitive edge by incorporating attributes and features that set a company's product/service apart from rivals in ways that buyers consider valuable and worth paying for (“The Five Generic Competitive Strategies: Which One to Employ?”, 2017). This company product is pricey but has good benefits. The Egg-Lands Best can be found as low as $2.67 and their competitors as low as $1.00. In addition, their nutritional benefits are what makes them the best when it comes to producing eggs. For example, one egg has 60 calories compare to the ordinary brand at 70
