Essay about Effects Of The Soda Tax On The Consumption Of Sugary Drink

1249 Words Oct 11th, 2016 5 Pages
With her article “Faced With a New Tax, Berkeley Drinks Less Soda,” published in The Upshot of the New York Times on August 25, 2016, health care reporter Margot Sanger enters a fierce debate about the impact of the soda tax on the consumption of sugary drink. Since 2014 when the tax first went into effect in Berkeley, California; attempts to impose the tax have been a matter of public controversy, and this is what motivated Sanger to produce this piece. The story’s “Kairotic moment,” as referred to in Chapter Eight of Writing Arguments (WA), is the new study of the tax in California, which “adds to the evidence” that taxing sugar-sweetened beverages is not the main reason for the reduction of it’s consumption (A3). Throughout the article, the author applies various sources to strengthen the appeals to ethos and logos of her argument. However, her writing style and choice of original genre weakens her appeals to pathos and ultimately, the overall effectiveness of her argument. In addition, Sanger’s inconsistency in her message also reduces her credibility, despite her success in establishing the argument’s ethos appeals early in the article.
Sanger uses short sentences with simple and concrete words in her writing, which makes her message easy to understand and suitable for a wide range of audience. She is also careful with her word choices by replacing “soda” with its synonyms such as sugary drink, sweetened beverages, etc. to avoid repetitions. Unfortunately, despite her…

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