Physiological and Psychological Factors
Initially, physiological and psychological factors hold down a great amount of influence for subliminal messaging. Physiology is a branch of biology that deals with the normal functions of living organisms and their parts. In subliminal messaging …show more content…
For example, in a study conducted by the University of Texas and University of Liège (Belgium), they examined the ability of the participants to detect the small deviances, in which they designed to subliminally choose half the participants to be with the word “Red Bull”and then the other half (control group) with the same word but the words mixed around like so “Lde Ublr”. Sensation seeking effected this experiment greatly. For example, “Participants high in sensation seeking presented with Red Bull were more likely to desire this brand than participants high in sensation seeking exposed to the control group” (Bustin, para. 15). This shows how a brand that is advertised, has subliminal messages and well known shows more recognition even if they are the same thing. People with high sensation seeking will more likely pick the more popular item. In the Red Bull experiment what they concluded towards their study is that it demonstrates how the unconscious can be more strongly processed if it is broadcasted through the internet for subliminal