Social media plays a prominent part in today’s society and our daily lives. At any moment someone will be updating a status, posting a picture, or scrolling through their timeline. Whether someone is on Twitter, Instagram, or Facebook, they are constantly being informed about current events or informational news. These outlets provide an easily accessible platform for regular people to share news, for the media moguls to cover events, and now also for politicians to address their constituents. With this we can further question if the frequency of social media has an effect on the voter turnout rate.
Social media creates an outlet for an increase of constant exposure to news about current events and important information. These platforms connect …show more content…
There are three popular approaches to conveying messages to the vast voting age population that uses social media platforms: generating news, buying ads on social media sites, and person-to-person communication about politics (Electronic Mail, 2015). Specifically, get-out-the-vote messages delivered via an online social network has been tested to determine if it increases voter turnout. The study randomly assigned students students from a large public university to test the exposure to political messages via Facebook on the likelihood of them voting in the 2010 election (Teresi, Holly, and Melissa R. Michelson 2015). The results indicated that in fact, social networking sites that deliver encouragements to vote have substantively large effects on political behavior (Teresi et al. …show more content…
The get-out-the-vote messaging provided a substantial basis of evidence, however the survey data only included students from a large southern college. Similarly, the social treatment experiment showed increased turnout. But neither focused on if the frequency of social media use had a significant effect, which we hope to answer with our study. The social phenomenon FOMO potentially will help us measure if the frequency of social media use will affect voter
Social media creates an outlet for an increase of constant exposure to news about current events and important information. These platforms connect …show more content…
There are three popular approaches to conveying messages to the vast voting age population that uses social media platforms: generating news, buying ads on social media sites, and person-to-person communication about politics (Electronic Mail, 2015). Specifically, get-out-the-vote messages delivered via an online social network has been tested to determine if it increases voter turnout. The study randomly assigned students students from a large public university to test the exposure to political messages via Facebook on the likelihood of them voting in the 2010 election (Teresi, Holly, and Melissa R. Michelson 2015). The results indicated that in fact, social networking sites that deliver encouragements to vote have substantively large effects on political behavior (Teresi et al. …show more content…
The get-out-the-vote messaging provided a substantial basis of evidence, however the survey data only included students from a large southern college. Similarly, the social treatment experiment showed increased turnout. But neither focused on if the frequency of social media use had a significant effect, which we hope to answer with our study. The social phenomenon FOMO potentially will help us measure if the frequency of social media use will affect voter