Social Media And The Culinary World

803 Words 4 Pages
“The world is a small place”, and with the growing presence of social media it is only getting smaller. According to a survey in September 2014, “52% of online adults now use two or more social media sites”. (Dugan 2015) As this number increases yearly, more and more people are being opened to the free flow of information that comes with these sites. Social media is important to the food industry as it gives an open forum for critique, allows businesses to advertise freely, and allows people to share ideas instantly. The first impact social media has had on the culinary world was in giving it a way to grow through critique and discussion. Social media has always played a large part in the culinary world, but instead of the instant means …show more content…
Allowing citizens from around the world to share their culture increases the awareness of different lifestyles that many would be unaware of. This can help those looking to make a change in their day to day routine to find new ways to prepare their meals. For those who are looking to increase their health or with certain dietary restrictions, this is extremely helpful as their options are limited. An example of the effect of social media is the rise in “fusion” cuisine which combines styles and techniques from different cultures. Opening up the public to the vast culinary world has also caused an increase of interest to the art; to the point of the creation of the term “foodie” in reference to someone who usually has some connection with social media and food. A recent poll has shown that with the growth of exposure there has also been a growth in interest as “eight in 10 U.S. adults watch cooking shows at least rarely”(Charts, 2010). In regards to the culinary industry this is the most important impact of social media as it pushes business to higher standards while aiding them in evolving with trends and interests. Although it does not often get credited for its influence, social media has without a doubt made an impact on the food industry. It has been an extremely important tool as it gives an open forum for critique, allows businesses to advertise freely, and allows people to share ideas instantly. Few tools have had such an impact on the industry and it will be interesting to see what change it brings in the

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