Essay Effects Of Social Media On Advertising

1177 Words May 2nd, 2016 5 Pages
Effects of social media on advertising In today 's world, print ads are a dying form of advertising. A new form of marketing is beginning to sweep over consumers: social media. Social media is quickly becoming essential for businesses, leaving print ads and television commercials in the dust. With the rise of importance in social media, companies have been able to adapt and integrate this technology to improve their marketing and advertising. Companies have improved their marketing using social media by reaching more consumers in different ways, reaching their specific target audience more efficiently and maintaining closer relationships with their customers Social media is a phenomenon unlike any other in its ability to grow and reach millions of people so rapidly. Facebook achieved 100 million users in 9 months, whereas television only achieved 50 million users in 13 years and the internet only achieved 50 million users in 4 years.(Osburn 7) One explanation for the explosion of social media is because of how accessible it is, both for advertisers and consumers. Provided the consumer has internet, almost all social media sites are free, this is what brings in people of all ages and financial situations. On the advertisers side, setting up a social media page for their business is free as well. This is the reason that social media is on the rise in the world of marketing. Advertisements in newspapers, and commercials on big television channels are very expensive. (Osburn…

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