How Social Media Has Changed Advertising

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In marketing, advertising is very crucial when launching a product because it not only promotes it but also aides in spreading the word about the product. In specific terms, it calls the attention of the public through paid announcements (publication or broadcasts) . How products are being advertised i is The changes in advertising are due to several influences; social media, change in consumer behaviour, and the intense competition between companies. Most likely these influences will continue to change the advertising industry for the next ten to twenty years.

As technology has advanced, so has advertising, which have used the advancements of social media to their advantage. Social media has changed drastically in just the past ten years, from Myspace to Facebook, interacting on the internet has become faster and even more personal. Look at Snapchat as an example. Snapping a picture and sharing it to your friends for up to 10 seconds is quickly becoming a new trend, and companies are
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Pepsi and Coca Cola is an example of this. When Pepsi sent out an ad of a Pepsi can that had a Coca Cola cape that stated “We wish you a scary Halloween!”, Coca Cola retaliated with the exact same ad but with the caption “Everybody wants to be a hero!” . In ten or twenty years from now, the competition will be even more intense due to needing to find new and unique ways to promote their product. Since in the past decade technology advanced rapidly, in the next ten years, technologies advancement should be very well advanced, so advanced that holographs would be common to see around. 3D holographic advertising is being used today but it’s not very common. Nike launched 3D holographic street signs in Amsterdam to advertise their shoes . In the future, holograms would be everywhere and be used extensively by the advertising industries. Picture New York Times square but with 3D

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