More than 10 million people of the younger generation, age 12-17, have already tried tobacco or are open to experimenting with cigarettes. Smoking is effecting more and more people each year but would that continue if they saw what cigarettes were doing to them? Being able to see the visual effects smoking has on a person’s being gives the viewers a small look into the shocking truth. In February of 2014, the FDA launched their first youth tobacco prevention campaign. The Real Cost campaign set out to shed light on the affects smoking can have on teenagers. It’s main purpose being to prevent teens, who are open to smoking or have already tried, from starting and to reduce the amount of teens who have already become regular users. The campaign
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Along with lung and throat cancer, smoking can also age skin and cause gum disease. Both commercials take place in a gas station where two young adults are trying to buy cigarettes. They are informed by the cashier that they don’t have enough money to which they end up paying him with their teeth and skin. The commercial ends with a simple question: What are cigarettes costing you? The cost for one of the teens was his teeth, due to gum disease that can be caused from smoking. Along with that, the cost for the young girl in the other commercial was her skin, representing aging skin that comes along with tobacco. These two simple yet somewhat morbid commercials catch the viewers’ attention while also making them ask themselves the same …show more content…
The purpose, like many of the ads from the campaign, is to grab the viewers’ attention and keep them watching. By leaving the topic unknown until the end of the commercial the audiences is focused on the content. Once learning that this is an anti-tobacco ad, the viewers will have a new outlook of the visual interpretation of chemicals that are in tobacco products. When watching, teens will see a different outlook on smoking that they may not have witnessed before. The truth can be unpleasant but can get the younger generation thinking about the actions they are making and how they will affect them when they grow
Along with lung and throat cancer, smoking can also age skin and cause gum disease. Both commercials take place in a gas station where two young adults are trying to buy cigarettes. They are informed by the cashier that they don’t have enough money to which they end up paying him with their teeth and skin. The commercial ends with a simple question: What are cigarettes costing you? The cost for one of the teens was his teeth, due to gum disease that can be caused from smoking. Along with that, the cost for the young girl in the other commercial was her skin, representing aging skin that comes along with tobacco. These two simple yet somewhat morbid commercials catch the viewers’ attention while also making them ask themselves the same …show more content…
The purpose, like many of the ads from the campaign, is to grab the viewers’ attention and keep them watching. By leaving the topic unknown until the end of the commercial the audiences is focused on the content. Once learning that this is an anti-tobacco ad, the viewers will have a new outlook of the visual interpretation of chemicals that are in tobacco products. When watching, teens will see a different outlook on smoking that they may not have witnessed before. The truth can be unpleasant but can get the younger generation thinking about the actions they are making and how they will affect them when they grow