Globalization, McDonaldization, and the Movement of Culture
Mass media infiltrates into every aspect of society and has become impossible to ignore. It is easy to integrate the media into our everyday lives. It becomes a habit and we don’t even think twice when we “thumbprint” into our phones. Many sociologists argue that mass media has deeper meanings and influences in our lives. Before media had become the entity that it is today Gans argued,
“All mass media in the end alienate people from personal experience through appearing to offset it, intensify their moral isolation from each other, from reality and from themselves. One may turn to the mass media when lonely or bored. But mass media, once they become a habit, impair the capacity for a meaningful experience...” (Gans, 1974).
Globalization is the process that uses tools like the media to spread culture and ideas that …show more content…
Through the concepts of globalization and McDonaldization we see how mass media takes other parts of culture across borders including ideas, people, values, and identities.
Works Cited
Kidd, D. (2014). Translating Harry Potter: Global Perspectives. In Pop Culture Freaks: Identity Mass Media, and Society (pp. 200-201). Boulder, CO: Westview Press.
McDonald’s. (2016, December 9). Full Twitter Account. https://twitter.com/McDonalds
McDonald’s (2016, December 9). Full Facebook Page https://www.facebook.com/McDonaldsUS/
Ritzer, G (1993). An Introduction to McDonaldization. In The Mcdonaldization of Society (pp. 1-27).
Storey, J. (2003). Popular Culture as Global Culture. In Inventing Popular Culture From Folklore to Globalization (pp. 106-120). Blackwell Publishing.
Yelp [Review of McDonald’s Burgers and Fast Food] (2016, December 9).
Zwingle, E. (1999, August). National Geographic. Globalization: Goods Move. People Move. Ideas Move. And Cultures Change.,
Mass media infiltrates into every aspect of society and has become impossible to ignore. It is easy to integrate the media into our everyday lives. It becomes a habit and we don’t even think twice when we “thumbprint” into our phones. Many sociologists argue that mass media has deeper meanings and influences in our lives. Before media had become the entity that it is today Gans argued,
“All mass media in the end alienate people from personal experience through appearing to offset it, intensify their moral isolation from each other, from reality and from themselves. One may turn to the mass media when lonely or bored. But mass media, once they become a habit, impair the capacity for a meaningful experience...” (Gans, 1974).
Globalization is the process that uses tools like the media to spread culture and ideas that …show more content…
Through the concepts of globalization and McDonaldization we see how mass media takes other parts of culture across borders including ideas, people, values, and identities.
Works Cited
Kidd, D. (2014). Translating Harry Potter: Global Perspectives. In Pop Culture Freaks: Identity Mass Media, and Society (pp. 200-201). Boulder, CO: Westview Press.
McDonald’s. (2016, December 9). Full Twitter Account. https://twitter.com/McDonalds
McDonald’s (2016, December 9). Full Facebook Page https://www.facebook.com/McDonaldsUS/
Ritzer, G (1993). An Introduction to McDonaldization. In The Mcdonaldization of Society (pp. 1-27).
Storey, J. (2003). Popular Culture as Global Culture. In Inventing Popular Culture From Folklore to Globalization (pp. 106-120). Blackwell Publishing.
Yelp [Review of McDonald’s Burgers and Fast Food] (2016, December 9).
Zwingle, E. (1999, August). National Geographic. Globalization: Goods Move. People Move. Ideas Move. And Cultures Change.,