Although it would be impossible to keep the media from affecting every single girl, some important steps need to be taken to prevent the mass hypersexualization of the majority, especially since this occurs mainly to acquire money. The media uses the hypersexualization of girls to make money, and this is negatively changing the lives of young women and girls in America. Parents and other adults who have significant influence on young girls need to recognize that this problem is severe and needs to be treated as such. In learning how to solve this growing problem, it is important to analyze how and why the media is hypersexualizing girls and women. One of the main ways that sexualizing occurs in the media is through advertising. A study found that “sexual appeals are used often in advertising,” because this catches people’s attention “without much brand recognition” (Blair et al). This is effective because not only does it catch the viewer’s attention, but it also tends to be remembered and recalled more easily. Successful advertisements make people remember them and help sell the product or service, and sexual appeals are shown to do this. To clarify, sexual advertisements are characterized in four ways—“1. physical features of models, 2.
Although it would be impossible to keep the media from affecting every single girl, some important steps need to be taken to prevent the mass hypersexualization of the majority, especially since this occurs mainly to acquire money. The media uses the hypersexualization of girls to make money, and this is negatively changing the lives of young women and girls in America. Parents and other adults who have significant influence on young girls need to recognize that this problem is severe and needs to be treated as such. In learning how to solve this growing problem, it is important to analyze how and why the media is hypersexualizing girls and women. One of the main ways that sexualizing occurs in the media is through advertising. A study found that “sexual appeals are used often in advertising,” because this catches people’s attention “without much brand recognition” (Blair et al). This is effective because not only does it catch the viewer’s attention, but it also tends to be remembered and recalled more easily. Successful advertisements make people remember them and help sell the product or service, and sexual appeals are shown to do this. To clarify, sexual advertisements are characterized in four ways—“1. physical features of models, 2.