Green Consumerism : The effects on environmental knowledge, concern and attitude
Introduction
Owing to the sudden surge of environmental concerns and the efforts taken by multiple organizations both governmental, non-governmental and independent environmentalists to increase awareness of human impact on the environment, green consumerism has become an important global phenomenon. Business organizations today view green initiatives as potential market opportunities rather than mere regulations to be adhered to. Environmental concerns of consumers have slowly transformed into mainstream marketing. It is useful from a marketing perspective to understand how consumers make choices between purchasing green versus non green products. By the definition …show more content…
This new segment of consumers are willing to go out of their way and spend more to be environmentally friendly. As businesses are becoming more globalised, there is rising concern about the way in which companies operate and the origin of their products. The consumers are of the belief that their own actions can force governments and businesses to change for the better.
Green or environmentally friendly products are broadly categorized as products that will not pollute the earth or deplore natural resources, and can be recycled or conserved. Some examples of these products are : household items manufactured with post-consumer plastics or paper, recyclable or reusable packaging, energy-efficient light bulbs and detergents containing ingredients that are biodegradable, non-polluting and free of synthetic dyes or perfumes.
Who is the “Green Consumer”?
The Green Consumer is most concerned with the following issues:
a. Products that reduce their carbon footprint in terms of fuel usage in vehicles
b. Waste management used by the company in terms of recycling and packaging
c. Use of natural ingredients and fewer chemicals in organic
Introduction
Owing to the sudden surge of environmental concerns and the efforts taken by multiple organizations both governmental, non-governmental and independent environmentalists to increase awareness of human impact on the environment, green consumerism has become an important global phenomenon. Business organizations today view green initiatives as potential market opportunities rather than mere regulations to be adhered to. Environmental concerns of consumers have slowly transformed into mainstream marketing. It is useful from a marketing perspective to understand how consumers make choices between purchasing green versus non green products. By the definition …show more content…
This new segment of consumers are willing to go out of their way and spend more to be environmentally friendly. As businesses are becoming more globalised, there is rising concern about the way in which companies operate and the origin of their products. The consumers are of the belief that their own actions can force governments and businesses to change for the better.
Green or environmentally friendly products are broadly categorized as products that will not pollute the earth or deplore natural resources, and can be recycled or conserved. Some examples of these products are : household items manufactured with post-consumer plastics or paper, recyclable or reusable packaging, energy-efficient light bulbs and detergents containing ingredients that are biodegradable, non-polluting and free of synthetic dyes or perfumes.
Who is the “Green Consumer”?
The Green Consumer is most concerned with the following issues:
a. Products that reduce their carbon footprint in terms of fuel usage in vehicles
b. Waste management used by the company in terms of recycling and packaging
c. Use of natural ingredients and fewer chemicals in organic