“Cynical Soothsayers of Mammon, Cigarette Manufacturers and Their Ads” When cigarettes first began to be smoked in the 1860’s, no-one knew of the harmful effects that the constant daily smoking of them causes; that it is harmful to all and fatal to some. The earliest cigarette ads reveal this blissful ignorance in their simplicity and claims. In fact, the first large-scale cigarette ads concentrated largely on ease of use, flavor, and smoothness and even healthiness of use (Proctor 87). However, by the 1940’s smoking cigarettes had been linked to cancer and cigarette manufacturers decided upon a cynical strategy in order to continue to sell their deadly wares (Proctor 87). They determined that they would ignore and downplay the known deadly
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Then as that appeal and those claims were coming under scrutiny as false advertising, they changed tactics by steering away from ethos and logos which can be challenged empirically and switched to the emotional appeals of pathos. By the 1960’s the ads resulting from that shift, began to focus on active adults, particularly young women, with many of them depicting women and their partner alone, having just concluded some sort of physical activity. (King 67) The fact that smoking is a physical act induces manufacturers to depict smokers in any number of pleasant physical circumstances, which in turn can be employed to trigger a range of emotional responses, usually centered on sensual feelings, feelings of wellbeing, and of individual choice reinforcing the emotional draw of appeals to …show more content…
“Making the Pitch in Print Advertising”. Advertising Excellence. McGraw-Hill 1995 Writing and Reading Across the Curriculum. Ed. Laurence Behrens and Leonard J. Rosen. 12th ed. Upper Saddle River, New Jersey: Pearson, 2013. 333-335. Print
Holak, Susan L.,and Srinivas K. Reddy. "Effects Of A Television And Radio Advertising Ban: A Study Of The Cigarette Industry." Journal Of Marketing 50.4 (1986): 219-227. Business Source Complete. Web. 20 Nov. 2016.
King, Karen Whitehill et al. “Changes in the Visual Imagery of Cigarette Ads, 1954-1986.” Journal of Public Policy &Amp; Marketing 10.1 (1991): 63–80. Business Source Complete. Web. 20 Nov. 2016.
Nelson, David E., et al. "Trends In Cigarette Smoking Among US Adolescents, 1974 Through 1991." American Journal Of Public Health 85.1 (1995): 34-40. Academic Search Complete. Web. 20 Nov. 2016.
Paek, Hye-Jin, et al. "Five Decades Of Promotion Techniques In Cigarette Advertising: A Longitudinal Content Analysis." Health Marketing Quarterly 29.1 (2012): 1-17. Business Source Complete. Web. 20 Nov. 2016.
Proctor, Robert N. “The History of the Discovery of the Cigarette—Lung Cancer Link: Evidentiary Traditions, Corporate Denial, Global Toll.” Tobacco Control, vol. 21, no. 2, 2012, pp. 87–91.
Then as that appeal and those claims were coming under scrutiny as false advertising, they changed tactics by steering away from ethos and logos which can be challenged empirically and switched to the emotional appeals of pathos. By the 1960’s the ads resulting from that shift, began to focus on active adults, particularly young women, with many of them depicting women and their partner alone, having just concluded some sort of physical activity. (King 67) The fact that smoking is a physical act induces manufacturers to depict smokers in any number of pleasant physical circumstances, which in turn can be employed to trigger a range of emotional responses, usually centered on sensual feelings, feelings of wellbeing, and of individual choice reinforcing the emotional draw of appeals to …show more content…
“Making the Pitch in Print Advertising”. Advertising Excellence. McGraw-Hill 1995 Writing and Reading Across the Curriculum. Ed. Laurence Behrens and Leonard J. Rosen. 12th ed. Upper Saddle River, New Jersey: Pearson, 2013. 333-335. Print
Holak, Susan L.,and Srinivas K. Reddy. "Effects Of A Television And Radio Advertising Ban: A Study Of The Cigarette Industry." Journal Of Marketing 50.4 (1986): 219-227. Business Source Complete. Web. 20 Nov. 2016.
King, Karen Whitehill et al. “Changes in the Visual Imagery of Cigarette Ads, 1954-1986.” Journal of Public Policy &Amp; Marketing 10.1 (1991): 63–80. Business Source Complete. Web. 20 Nov. 2016.
Nelson, David E., et al. "Trends In Cigarette Smoking Among US Adolescents, 1974 Through 1991." American Journal Of Public Health 85.1 (1995): 34-40. Academic Search Complete. Web. 20 Nov. 2016.
Paek, Hye-Jin, et al. "Five Decades Of Promotion Techniques In Cigarette Advertising: A Longitudinal Content Analysis." Health Marketing Quarterly 29.1 (2012): 1-17. Business Source Complete. Web. 20 Nov. 2016.
Proctor, Robert N. “The History of the Discovery of the Cigarette—Lung Cancer Link: Evidentiary Traditions, Corporate Denial, Global Toll.” Tobacco Control, vol. 21, no. 2, 2012, pp. 87–91.