Cigarette Advertising Analysis
Then as that appeal and those claims were coming under scrutiny as false advertising, they changed tactics by steering away from ethos and logos which can be challenged empirically and switched to the emotional appeals of pathos. By the 1960’s the ads resulting from that shift, began to focus on active adults, particularly young women, with many of them depicting women and their partner alone, having just concluded some sort of physical activity. (King 67) The fact that smoking is a physical act induces manufacturers to depict smokers in any number of pleasant physical circumstances, which in turn can be employed to trigger a range of emotional responses, usually centered on sensual feelings, feelings of wellbeing, and of individual choice reinforcing the emotional draw of appeals to …show more content…
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