Due to the modern times consisting of busy schedules and lifestyles, people often require assistance in keeping up with their own lives. As the consumption of energy drinks has gained popularity since 1997, energy drinks has become a worldwide phenomenon (Malinauskas, B, et.al, 2007) and has been regularly consumed to compensate for sleepless nights alertness and ease stress in a busy lifestyle in young people. (Persad, L, 2011)
According to the Australian Drug Foundation it provides that:
[a] Energy drinks are beverages that contain varying amounts of caffeine, taurine, guarana, amino acids, vitamins and sugars. ( Drug.info, 2015)
With the recent increase of consumption of energy drinks in young people it has concerned …show more content…
Historically, caffeinated drinks dated back to 1904 using cocoa leaves which is derived from cocaine and also kola nut which caffeine is derived from. These days, energy drinks can be highly distributed that the abuse of the substance can be completely unnoticed by the consumer.
Based on responses from a questionnaire that was distributed to young people in South Australia. 68% have stated that they have experienced negative health effects after the consumption of energy drinks. The aim of this report is to clarify and demonstrate how the consumption of energy drinks can cause serious negative health effects in young …show more content…
L, 2011) the energy drink industry has increased to have more than 500 brands launched internationally. The market and the industry of energy drinks if increasing every year (Ishak. W, et.al, 2015) According to the food regulation standing committee (FRSC), the sales of energy drink in New Zealand and Australia have increased to 155.6 million litres from 34.5 million litres from 2001 to 2010. (Australian Medical Association, 2013). As there is no regulations or age restrictions from purchasing and consuming energy drinks, the industry specifically targets young adults to purchase their products. Majority of the products do not have warning labels to advise the consumer of the health effects that may be caused whilst consuming the energy drink and this causes a potential health risk in young adults. The popularization of energy drinks has caused a new concept of combining energy drink with alcohol (Persad. L, 2011). Simultaneously combining energy drinks and alcohol can prolong the drinking session as the energy causes the individual to stay awake, causing them to consume more alcohol and have the risk of alcohol poisoning. Regardless of combining the two, this can cause a serious issue as the individual can potentially be at risk of alcohol dependence. (Arria. PhD, A,