Effects Of CVS Health

CVS is the first national pharmacy chain to ban tobacco and focus on the health and well-being of its patients and customers (Drell, 2014). This is a nationwide initiative, however, it doesn’t immediately stop the use of tobacco products. In light of CVS’s removal of all tobacco products from its shelves, the drugstore chain plans to offer its customers robust smoking cessation programs (Drell, 2014). The targeted publics are heavy tobacco users—the age range varies, but it includes both men and women.

Effects of smoking cigarettes:

Smoking cigarettes is the leading preventable cause of death in the United States (CDC, 2015). CVS health is taking a risk by stopping its sales of tobacco products because it can affect the result in decreased profit, CVS is not only considered as a pharmacy but it is also a convenience store. Some consumers go to CVS to buy tobacco products. It is important to spread awareness about the serious health effects of smoking cigarettes because users need to be aware of the ingredients used in tobacco products and how they interact with the human body. Smokers are more likely than nonsmokers to develop heart disease, stroke and lung cancer (CDC, 2015).
Research
CVS Health was established in 1963. Research was used to gain insight on CVS Health, the …show more content…
Through PR objectives, it is important to be specific, measurable, actionable, realistic and time based. According to Schmann (2014), in addition to creating a smoking cessation program, CVS Health created a media campaign called #OneGoodReason. This movement captured the attention of many celebrities-- celebrity gossip blogger Perez Hilton, Senators Dick Durbin, Dianne Feinstein and Tom Harkin; actresses Rita Wilson and Josie Davis; model and activist Christy Turlington; and First Lady Michelle Obama. The campaign objective impacted the target audience, which are smokers and prospective