Effects Of Advertising On The United States And New Zealand Essay

1229 Words Jan 8th, 2015 null Page
You’ll find them all over; the nightly news, on glossy magazine advertisements and the sides of buses, advertisements for pharmaceutical drugs; advertising that shows medications directly to customers and then encourages them to get a prescription through their doctor: direct-to-consumer advertising or DTC. The United States and New Zealand are the only two countries in the world that allow direct to consumer advertising with little regulation. The practice of marketing pharmaceuticals directly to consumers leads to; the promotion of drugs before long term safety information is known,the stigmatization of normal conditions, and the weakening of relationships between healthcare professionals and patients, therefore direct to consumer advertisements should be banned in the United States. Drugs are often produced and then marketed in such a short period of time that there is no time to test or observe long term side effects of the drug. Once a drug is approved by the Food and Drug Administration (FDA), pharmaceutical companies are free to immediately create advertisements to help get their product on the market. The FDA only requires that pharmaceutical companies create advertisements that are not misleading and include all known side effects but the FDA does not actually approve or endorse any advertisements.This means that companies can create advertisements listing side effects found during the drug’s initial testing, while they may not be aware of long term effects.…

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