effect of workforce diversity on employee performance in anorganization

6645 Words Nov 11th, 2013 27 Pages
EFFECT OF WORKFORCE DIVERSITY ON EMPLOYEES PERFORMANCE IN AN ORGANIZATION

(CASE STUDY OF NATIONAL BANK)

SALAHDIN ALINOOR SHABURE
BUS-1-4976-3/2011

RESEARCH PROPOSAL SUBMITTED TO THE KENYA METHODIST UNIVERSITY IN PARTIAL FULFILMENT OF THE REQUIREMENT FOR THE AWARD OF A BACHELOR OF BUSINESS ADMINISTRATION
KENYA METHODIST UNIVERSITY

NOVEMBER 2013 DECLARATION

I declare that this research project proposal is my original work and has not been presented to any other examination body. No part of this research should be reproduced without my consent or that of the Kenya Methodist University

Name: SALAHDIN ALINOOR SHABURE
Signature……………Date……………..

Declaration by the supervisor

This
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(Armstrong handbook of hr mgt practice, Michael Armstrong, 11th edition, 2009).

The most important issues of workforce diversity are to address the problems of discrimination in terms of gender, age, ethnicity and education background. When diversity is not managed properly, there will be a potential for higher turnover, difficult in communication and interpersonal conflicts. Overall, it will be adversarial to organization’s performance, profitability and reputation.
National bank has been ranked one of the top banks in the region due to its successful employee satisfaction and the only way to achieve such satisfaction is by satisfying the needs of the diverse employees and hence have a loyal and satisfied employees who feel a sense of belonging towards the organization. Due to the diverse workforce that the bank is in access of, successful banks like national bank are not pushing customers out of the branch, but rather providing tools that have been creatively initiated by the diverse workforce that makes it easier for customers to conduct their banking business when and where it is convenient for them and Customers are quickly adopting mobile banking, making it a critical service channel and not just a nice to have option. And this success the bank is

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