Edward Marshall Boehm Inc.
Edward Marshall Boehm is a company that is all about delivering quality while focusing on Nature. This report will include the vision, mission, SWOT, internal and external environments, and a strategic decision from my team in specific detail. Edward Marshall Boehm had a vision that was different from other businesses. Their vision was, “To capture that special moment and setting which conveys the character, charm, and loveliness of a bird or animal in its natural habitat”. This vision was set in order to attract a specific demographic and that was people who enjoy and embrace nature. Edward Marshall Boehm had a
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There is one store in California, which is the state with the most endangered species. No stores in Colorado, Oregon, Montana, and Alaska. Those states, to me, are arguable some of the most beautiful states when it comes to wildlife and nature. We suggest that Boehm Inc. finds stores that can sell his merchandise in these states. This will make his business grow and most important have more people aware of Boehm’s vision and mission. When we take a look at Boehm’s internal environment we start at the hard working employees, management, and structure/leadership of the organization. The management of Boehm Inc. is the backbone of the internal environment. One problem we found with Boehm Inc. was the leadership quality. Boehm specifically says, “We want to further the position the company for the long run”. Going along with Boehm’s vision and mission, if his company wanted to plan for the future, what happens when Mr. Boehm passes on? Boehm passed away in 1969. They still sell his products today but are they selling his products with another vision and mission? If Boehm was so focused on people recognizing his vision and mission, why didn’t he think to have other sculptors come in so that when the time comes they can continue to make products based on his vision? This is a question that cannot be answered but clearly there was a lack of leadership. Boehm used his external environment to make his internal