Media has had an enormous influence on the world today. Media informs us, entertains us, influences what clothes we buy, what we eat, and even shapes our opinions. Film and newspapers can have an especially powerful effect in changing our attitudes and beliefs. This is highlighted in the media campaigns of Edward Bernays.
Edward Bernays was considered the father of public relations, and was also the nephew of Sigmund Frued. In one of his many media campaigns he was tasked with changing attitudes about women smoking in public. Up until that time it carried a social stigma, and in some places was even illegal. After World War I, more women began smoking even though it was still was taboo. In the 1920’s the American Tobacco Company saw the potential
Edward Bernays was considered the father of public relations, and was also the nephew of Sigmund Frued. In one of his many media campaigns he was tasked with changing attitudes about women smoking in public. Up until that time it carried a social stigma, and in some places was even illegal. After World War I, more women began smoking even though it was still was taboo. In the 1920’s the American Tobacco Company saw the potential