Education Essays

28168 Words Nov 14th, 2015 113 Pages
Distribution channel strategy design:
Application and implementation in healthcare ANDERS RAVN

Master of Science Thesis
Stockholm, Sweden 2011

Distribution channel strategy design:
Application and implementation in healthcare Anders Ravn

Master of Science Thesis INDEK 2012:85
KTH Industrial Engineering and Management
Industrial Management
SE-100 44 STOCKHOLM

Master of Science Thesis INDEK 2012:85
Distribution channel strategy design:
Application and implementation in healthcare

Anders Ravn
Approved

Examiner

Supervisor

2012-06-21

Mats Engwall

Jannis Angelis

Commissioner

Contact person

Clinical Innovation

Abstract
Healthcare is a very important and intimate service virtually all
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Examples of risks and difficulties considered were legal issues, patient safety and the current compensation for the clinics, which today represent a major limitation for strategy formulation.
The study identified several key issue areas to consider when implementing ICT in healthcare and the importance of aligning ICT with workflow. Parts of the banks strategic choices are also applicable in healthcare, e.g. using a multi-channel strategy where different customer segments are targeted with different channels. Further, a unified customer management system containing input from patient as well as provider is highly recommended, together with an online portal increasing accessibility for patients. Most importantly, all distribution channels and ICT systems considered for use should be thoroughly integrated with day-to-day workflow.
Key-words
Distribution channel strategy, distribution channel integration, communication, customer management, information and communications technology, healthcare

Contents
Contents
1 Introduction
1.1 Background . . . . .
1.2 Problem formulation
1.3 Objective and aim .
1.4 Research questions .
1.5 Delimitations . . . .
1.6 Terminology . . . . .

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2 Method
2.1 Choosing methodology . . . . . . .
2.1.1 Choosing the

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