Edb Medical Center Case Study

Improved Essays
EDB Medical Center which offers a full range of healthcare services to customers has recently carried out a segmentation exercise which defined four age-based segments of potential Executive Check-Up Package buyers: Young professionals (21-35 years old); Seasoned Professionals (36-50 years old); Pre-Retired (51-60 years old); and Retired (61 and above). If EDB Medical Center decides to go along with this age-based segmentation approach, how should they proceed to decide what targeting and positioning approaches to follow with respect to ECU packages.

*Which of the following is one characteristic of a perfectly competitive market structure? Justify your answer
a. Price is determined primarily by the decisions of a few large suppliers
b. The

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