Economic Impact Of The Olympic Games

1047 Words 5 Pages
Hosting the Olympic games for any country is an extremely daunting task, but many have chosen to take it on in hopes of stimulating their economy and creating infrastructure to benefit their people. However, the Olympics has in many instances proven to have negative economic impacts on hosting countries and cities. Recognizing this impact, the International Olympic Committee (IOC) has recommended in their Olympic Agenda 2020 that they would be, “inviting potential candidate cities to present an Olympic project that best matches their sports, economic, social and environmental long term planning needs (Olympic Agenda 2020). Such a recommendation, supports developed nations whom are looking to improve and not construct those specific needs. It …show more content…
Neighboring cities or even countries can partner with one another to host the summer Olympics. In this case, this allows for collaboration amongst countries and broadens the audience for marketers (Miller, 2012, p.15). Having two countries host the Olympic games, costs decrease tremendously as these neighboring cities may gain already developed facilities and also increases the possibility of sponsorship. Although this may be true for developed countries, Kenya’s neighboring countries are as impoverished and will require facilities as well. The goal of this implementation for the games “is to have more diversity, to give smaller countries the opportunity to organize games” (Associated Press, 2014). This objective is essentially lost as these “smaller” countries cannot be developing countries, due to a lack of resources. Diversity a very incremental goal for the IOC, is limited to a country that can sustain most of its self. A country in Africa is possibly the greatest way of promoting diversity for the Olympic games as, “an African city could frame their efforts in a number of ways from a focus on greater tourism and commerce to simply a greater presence in the global community” (Shropshire). This also allows airlines to be able to gain official sponsor rights for the games. With such sponsorship opportunities, Kenya can gain additional revenues that would assist in the …show more content…
A great promotional campaign could be created as, “the unique focus of these mega-events can also bring people together in a common cause and quickly leverage change” (Miller, 2012, p.17). There are many environmental sustainability opportunities in Kenya, which can assist in improving their way of life. Many Kenyan athletes could be used to bring awareness to their country and the environmental concerns. Through such efforts, the marketing of athletes is prominent and so is the marketing of sport. Olympic athletes, “can be very influential and it makes sense that Olympians are speaking out about important causes” (Associated Press, 2014). Marketing through sport for such important causes brings awareness to not only the environmental conditions, but also the sport and athlete itself. Companies are given the opportunity in such a market to brand themselves in a way that can attribute them to making positive changes. Unfortunately, these opportunities once again will go unexploited, as the IOC won’t be able to see the sustainable impact the games will have on Kenya, as they are so undeveloped in such an

Related Documents