Southwest Airlines's Impact On The Airline Industry

Improved Essays
Southwest Airlines was established in 1971 and has become one of the most successful airlines companies in the industry. Employing more than 46,000 employees that operate over 3,800 flight per day in 97 destinations (Owens). An according to swamedia.com site, Southwest Airlines had been “named to FORTUNE 's 2014 list of World 's Most Admired Companies for the 20th consecutive year.” The success of Southwest Airlines can be attributed to their simple operations, resisting trends within the industry, and pioneering new approaches that benefit the customers flight experience.

Despite the size of Southwest Airlines, the organization is able to keep its operations fairly simple which results in affording them the opportunity to be exceedingly efficient. For example, the type of aircraft used, “Its fleet is dominated by a single type of aircraft, the Boeing 737.” (El-Erian). This provides them with only having to train their mechanics and crews in one type of aircraft. Also, they only have to order parts for one type of aircraft. The use of one aircraft cuts down in
…show more content…
However, profits for the airlines in North America are the highest, “Net post-tax profits are the highest at $9.2 billion this year.” (Skift), in the world. One of the most obvious economic impacts on the airline industry is the cost of fuel. The rise in oil prices has been felt by the airline industry unparticular the rise in ticket prices. Although most of the fuel cost has been offset to the customer, airlines are still investing in fuel-efficient aircraft which will improve fuel efficiency. Another big investment occurring in the airline industry is the use of more and more technology. For booking to check in to in flight entertainment, technology is becoming more prevalent in the industry. Southwest has added wi-fi and live television streaming to their aircraft in response to the customers need for

Related Documents

  • Superior Essays

    Another challenge experienced in the airline industry concerned the cost of fuel. The airline industry was not the first choice for travelers when the prices of fuels inflated significantly (Bhadra, 2010). Fuel cost is among the most important factors to consider when planning and preparing for trips. Other key concepts in the airline industry include the customer service and the cost of…

    • 1083 Words
    • 5 Pages
    Superior Essays
  • Improved Essays

    In addition, Southwest’s rapid gate turnaround, achieved by well-paid ground crews and flexible…

    • 421 Words
    • 2 Pages
    Improved Essays
  • Improved Essays

    Spirit Airlines Supply

    • 834 Words
    • 4 Pages

    Following the decline in airfare prices offered by Spirit Airlines, Inc., it resulted in an increase in the demand for more flights, along with more airplanes. Because they were capable of “accurately forecast business cycle fluctuations in economic growth,” they were successfully able to incorporate the purchases of new Airbuses to be implemented launched in the near future, (Baker College, 2015, p. 8). Because Spirit Airlines, Inc. has proven to be successful following their unbundling technique, other airline companies are…

    • 834 Words
    • 4 Pages
    Improved Essays
  • Superior Essays

    David Ross 6866602 Company Research Assignment OPER1160-15F-Sec15 Instructor: Mike Ferraro October 14, 2015 PART 1 Air Canada Air Canada’s mission statement is rather simple yet effectively to the point; Connecting Canada and the world. For a number of decades Air Canada has worked tirelessly to provide first rate service to a countless number of customers in Canada and around the world. So, how does Air Canada attempt to set themselves apart from their competitors and gain a competitive advantage? For starters, Air Canada is renewing its international fleet with state-of-the-art and fuel efficient Boeing 787 Dreamliner and 777-300ER aircraft, which feature new passenger amenities.…

    • 1244 Words
    • 5 Pages
    Superior Essays
  • Improved Essays

    For my financial performance discussion of Spirit Airlines, I have reviewed and analyzed several standard airline performance measures from four years at the beginning, and four years after completing the transition to an ultra-low cost carrier (ULCC) strategy. Since the early 90’s, Spirit gradually expanded primarily along the eastern United States and into Latin America. In the years following September 11, 2001, Spirit struggled like many other airlines and was on the verge of bankruptcy, which is when CEO Ben Baldanza began integration of the ULCC concept (Nicas, 2012).…

    • 712 Words
    • 3 Pages
    Improved Essays
  • Improved Essays

    By locking up fuel hedging contracts, Southwest was able to pay less for the fuel than other competing airlines. While facing possible layoffs, Kelly challenged his ground crews to reduce the turnaround times from 55 minutes to 15 minutes. The crews were at to achieve that goal and eliminated the possibility of layoffs. By having a fleet of only having Boeing 737s, Southwest has been able to keep maintenance cost extremely low. Southwest has had their flight attendants play games with their customers, while in flight.…

    • 684 Words
    • 3 Pages
    Improved Essays
  • Decent Essays

    Hawaii Persuasive Essay

    • 243 Words
    • 1 Pages

    Southwest Airlines make about 3,400 flights per day. Around 3,060,000 people fly on Southwest daily. You may wonder where are these people are going. Some people go to Florida, Montana, and Hawaii. Hawaii is my dream place to go to.…

    • 243 Words
    • 1 Pages
    Decent Essays
  • Improved Essays

    Why Southwest Hospitality, compassion, and quality are all words that come to mind when I think of Southwest Airlines. Travel is something that I have been fortunate enough to experience throughout my life, domestically and internationally. Whenever I have the opportunity to take Southwest Airlines, I know I am in good hands. It’s that kind of trust that makes any travel experience more than just getting from point A to B. What is unique about Southwest, is that that level of compassion and care can be seen not only through the service, but also the people that make up and fly Southwest.…

    • 601 Words
    • 3 Pages
    Improved Essays
  • Great Essays

    Competitor Analysis Competitor Profile Southwest Airlines has three very close competitors which are Delta Airlines, American Airlines, and United Airlines. Delta Airlines is an American airlines with its headquarter in Atlanta, Georgia. Delta is the sixth-oldest operating airline by foundation date, and the oldest airline still operating in the United States. Delta's brand campaign, “Keep Climbing” is a declaration of the company's commitment to making flying better and a celebration of where the brand is and where it is heading. American Airlines is a major U.S. airlines headquartered in Fort Worth, Texas.…

    • 1398 Words
    • 6 Pages
    Great Essays
  • Improved Essays

    Airline industries are on the cutting edge of human accomplishment. Just over a century ago the act of flight was something humans only conceptualized, moreover imagined what soaring through the air by way of a mechanical invention felt like. Technologies both hard and soft evolved with the invention of aircraft flight. Rapid expansion in the world’s technologies allowed for the act of flight to be possible in a relatively short time span of human history. Hard and soft technologies alike have fostered this development of growth for companies such as US Airways.…

    • 968 Words
    • 4 Pages
    Improved Essays
  • Improved Essays

    At Southwest Airlines, they believe that customer service starts first with employees. Southwest Airlines consistently ranks in Fortune 's top 10 businesses to work for, and has been regarded as one of the world 's most admired companies. The family-oriented, fun, and flexible atmosphere has led employees to take ownership and a general reverence for the company. This esteem shines through all employees, and is passed along to customers, who in tum value and regard Southwest Airline’s service (Mouawad…

    • 900 Words
    • 4 Pages
    Improved Essays
  • Improved Essays

    As we can see there is no competition between them. We don’t have to worry about suppliers that are offering flight service besides building the craft. 3. Power of Buyers. In the industry the bargaining power of buyers is quite low.…

    • 790 Words
    • 4 Pages
    Improved Essays
  • Improved Essays

    Such as the development of the company's aircraft at the highest level with a low cost. 4.2 Differentiation Strategy Boeing offers a distinctive type of service as follows: The Boeing 777-E (Long Range) enhances the capabilities of the 777 family by raising the standard of confidence and passenger options…

    • 830 Words
    • 4 Pages
    Improved Essays
  • Great Essays

    Deregulation of the air transport industry significantly changed the market conditions all over the world and permanently affected airline competition (Morrison and Winston (1986), Burghouwt and Hakfoort (2001)). Sustainability of airline business model was questioned once the market became open and competition began to strengthen. Only those airlines that were able to react promptly and adjust to the emerging conditions had a chance to sustain profitably and retain their market position. Since deregulation, air transport services in the US and the EU are performed by airlines which are privately owned and their goal is to maximize their respective profits.…

    • 2131 Words
    • 9 Pages
    Great Essays
  • Great Essays

    Innovation in communication techniques, transportation sector, and organization cultural change are all results of improvement in technology. Airline Companies are always trying to retain their competitive advantage which means to stay relevant and best for customers. The technology led them to reduce costs by approaching huge customer base around the world. Technology provided integration facility. The companies who have formed strategic alliance and have thus entered into bilateral agreements have shared their codes so as to coordinate flight schedules and set joint fares.…

    • 1894 Words
    • 8 Pages
    Great Essays