With the great opportunities to affect the long last socioeconomic, political and cultural reform has make the Philippines stands on the acme of the new era of prosperity. Philippines require a dynamic local consumer market and attract foreign investment by investors outside of the country in key growth industries. Strategic location of Philippines which flanked by the Pacific Ocean and the South China Sea makes it a critical point to some 500 million people in the ASEAN market. Therefore, Philippines this country offering larger trade opportunities and an ideal base for business. Philippines also considered as the best Asian country in terms of overall quality of expatriate life and considering its cultural compatibility with expatriates.
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Bhd. in Philippines can gain competitive advantage easily. This is because Eco-Shop Marketing Sdn. Bhd. focus on low cost strategy. According to Porter (1980), the low cost leadership strategy means that a company attempts to increase its market share by emphasizing low cost compare with its competitors. If a firm want to become the cost leadership, the firm must be become the low-cost producer in its industry and require a great attention to cost control and the level of product quality. If cost leaders can match the prices of their most efficient competitors, above average returns are obtainable. Eco-Shop Marketing Sdn. Bhd. produce good quality of products and set all the products at the lower price to compete with other competitors. Philippines wage policy has been based on the principle of making the Philippines competitive by keeping wages as low as possible. With low wages, products made in the country will be cheaper and more competitive. Even though there are a lot of competitors in Philippines, but Eco-Shop Marketing Sdn. Bhd. set the fixed low prices on all kind of products to beat down the competitors. This strategy is use to attract consumers to buy the products such as household product, daily product, food and etc at the price of RM2 only for each item. Eco-Shop Marketing Sdn. Bhd. focus on the cost leadership strategy does not indicate that will offer lower prices than its competitors, but in contrast, Eco-Shop Marketing Sdn. Bhd selling the same products as others but it focus on selling larger volume of products to earn bigger profit margin. Because of rising inflation across the region, the number of consumers who looking for the ways to restraint their daily household bills has increase continuously. Filipino consumers will remain cautious with their spending to prevent overspending. Consumers will be willing to buy a larger quantity of goods at a lower price instead of purchasing at a higher price.
Bhd. in Philippines can gain competitive advantage easily. This is because Eco-Shop Marketing Sdn. Bhd. focus on low cost strategy. According to Porter (1980), the low cost leadership strategy means that a company attempts to increase its market share by emphasizing low cost compare with its competitors. If a firm want to become the cost leadership, the firm must be become the low-cost producer in its industry and require a great attention to cost control and the level of product quality. If cost leaders can match the prices of their most efficient competitors, above average returns are obtainable. Eco-Shop Marketing Sdn. Bhd. produce good quality of products and set all the products at the lower price to compete with other competitors. Philippines wage policy has been based on the principle of making the Philippines competitive by keeping wages as low as possible. With low wages, products made in the country will be cheaper and more competitive. Even though there are a lot of competitors in Philippines, but Eco-Shop Marketing Sdn. Bhd. set the fixed low prices on all kind of products to beat down the competitors. This strategy is use to attract consumers to buy the products such as household product, daily product, food and etc at the price of RM2 only for each item. Eco-Shop Marketing Sdn. Bhd. focus on the cost leadership strategy does not indicate that will offer lower prices than its competitors, but in contrast, Eco-Shop Marketing Sdn. Bhd selling the same products as others but it focus on selling larger volume of products to earn bigger profit margin. Because of rising inflation across the region, the number of consumers who looking for the ways to restraint their daily household bills has increase continuously. Filipino consumers will remain cautious with their spending to prevent overspending. Consumers will be willing to buy a larger quantity of goods at a lower price instead of purchasing at a higher price.