Introduction
To better understand consumer’s behaviors’ regarding environmentally friendly (EF) products, we have conducted a focus group. This study was done to provide us with this valuable, qualitative information, as it addressed key insights and recommendations on this topic. We believe to better understand the respondent’s purchasing behavior we needed to have a diverse set of respondents. This broad audience was chosen to help better address the population for our final report. We believe the greatest contribution from this focus group was the key insights we received about EF products. The recommendations we received were also vital, as it helps prepare us for our survey questionnaire and measure consumer behavior on a quantitative …show more content…
One respondent has said: “I was going to buy eco-friendly paper the other day, but it was more expensive”. This suggests that they are aware of EF products and are willing to purchase them, if the price is right for them. Another respondent said: “Depending on the type of product, I may be willing to pay more. For example, my family’s appliances are mostly Energy Star rated products”. The moderator probed the respondents and asked how come they are willing to pay more for these types of products. The respondent said: “although they are more expensive products, they save us energy costs in the long-run, on top of being environmentally friendly”. We also wanted to explore what type of products they would like to purchase, if they were affordable. Products such as Tesla motor vehicles, hybrid cars and solar panel energy came up in …show more content…
In reference to EF food products, these should be free of pesticides, as well as be biodegradable. The comment made about EF food seemed to be an agreed opinion. The body language, in particular, nodding, that was displayed by the respondents suggests this.
To draw out more products that respondents’ use and felt they needed to recycle, we asked them which products was their last product that they recycled. Paper, milk containers, newspaper and aluminum cans were suggested.
Desired Features of Environmentally Friendly Products
Our respondents were in agreement that the EF products need to be better promoted so they can understand the benefits of these products. Our findings suggested price, benefits and quality are the most important features they look for in EF products.
To better understand consumer’s behaviors’ regarding environmentally friendly (EF) products, we have conducted a focus group. This study was done to provide us with this valuable, qualitative information, as it addressed key insights and recommendations on this topic. We believe to better understand the respondent’s purchasing behavior we needed to have a diverse set of respondents. This broad audience was chosen to help better address the population for our final report. We believe the greatest contribution from this focus group was the key insights we received about EF products. The recommendations we received were also vital, as it helps prepare us for our survey questionnaire and measure consumer behavior on a quantitative …show more content…
One respondent has said: “I was going to buy eco-friendly paper the other day, but it was more expensive”. This suggests that they are aware of EF products and are willing to purchase them, if the price is right for them. Another respondent said: “Depending on the type of product, I may be willing to pay more. For example, my family’s appliances are mostly Energy Star rated products”. The moderator probed the respondents and asked how come they are willing to pay more for these types of products. The respondent said: “although they are more expensive products, they save us energy costs in the long-run, on top of being environmentally friendly”. We also wanted to explore what type of products they would like to purchase, if they were affordable. Products such as Tesla motor vehicles, hybrid cars and solar panel energy came up in …show more content…
In reference to EF food products, these should be free of pesticides, as well as be biodegradable. The comment made about EF food seemed to be an agreed opinion. The body language, in particular, nodding, that was displayed by the respondents suggests this.
To draw out more products that respondents’ use and felt they needed to recycle, we asked them which products was their last product that they recycled. Paper, milk containers, newspaper and aluminum cans were suggested.
Desired Features of Environmentally Friendly Products
Our respondents were in agreement that the EF products need to be better promoted so they can understand the benefits of these products. Our findings suggested price, benefits and quality are the most important features they look for in EF products.