Ebay Essay

6765 Words Jan 4th, 2012 28 Pages
E- Commerce group assignmen

Group 8

eBay- Fine- Tune its Strategy

E-commerce assignment group: eBay

ABSTRACT

1

EBay is one of the world leading companies, specializing in online retailing market, which has been really famous for its amazing business model and selling strategies at the point of several decades ago. It was once to be deemed as the monopolist in the online auction market business with so many successes. However, as the competition is becoming more and more intense, along with many new effective business strategies coming to the online retailing sector, the companies had committed in some mistakes as well as faced with a number of difficulties. It should and must change in order to keep up with the market
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2.2. 2.3. 2.4. 3. Strengths ---------------------------------------------------------------------------------------------- 9 Weaknesses ------------------------------------------------------------------------------------------11 Opportunities ----------------------------------------------------------------------------------------11 Threats -----------------------------------------------------------------------------------------------12

Porter’s five forces ---------------------------------------------------------------------------------------13 3.1. 3.2. 3.3. 3.4. 3.5. Threats of new entry -------------------------------------------------------------------------------13 Bargaining power of suppliers--------------------------------------------------------------------13 Bargaining power of buyers ----------------------------------------------------------------------14 Threats of substitute products --------------------------------------------------------------------14 Intensity of rivalry among competitors ---------------------------------------------------------15

4.

8C’s analysis to effective website design of eBay

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