James, consumers also need to realize, that a variable is a characteristic of an item or individual that is measured. Moreover, if you break up the word, you will note that a variable must be able to vary (Mirabella, 2011). Additionally, your statement about people jumping to false conclusions is very accurate. My girlfriend, has a tendency to believe almost everything she reads. Last week, she read some article about how eating yams can increase your chances of having twins. Needless to say, now, her pantry is filled to capacity with yams.
