Stocking out on Ebb was a lost sales opportunity, so if it would have sold to its full potential, sales would have increased. Every low tech company sold out, and the market overall sold 113 units less than the market size. If more of Ebb had been produced, it would have sold those 113 units and possibly taken some market share from almost all of the other companies because Ebb’s price was lower than all but one company. Price is the most important to the low tech customers. Ebb had a lot of potentials to sell, so it is certain that the sales would have increased. Erie got the sales star originally, so it wouldn’t have affected that star, but it would have affected others. Sales increasing would have helped the profit star, which was missed by $4,773. With sales going up and costs going down, it is almost certain that Erie would have gotten the profit
Stocking out on Ebb was a lost sales opportunity, so if it would have sold to its full potential, sales would have increased. Every low tech company sold out, and the market overall sold 113 units less than the market size. If more of Ebb had been produced, it would have sold those 113 units and possibly taken some market share from almost all of the other companies because Ebb’s price was lower than all but one company. Price is the most important to the low tech customers. Ebb had a lot of potentials to sell, so it is certain that the sales would have increased. Erie got the sales star originally, so it wouldn’t have affected that star, but it would have affected others. Sales increasing would have helped the profit star, which was missed by $4,773. With sales going up and costs going down, it is almost certain that Erie would have gotten the profit