Essay on Easy Jet

836 Words Dec 22nd, 2011 4 Pages
EasyJet Airline Company Limited:
Strengths:
* EasyJet is a leading provider of low budget, no frills air travel servicing many of the leading city destinations in the UK and across Europe, including Berlin, Amsterdam, Barcelona, and Prague. * They offer a high quality service at competitive prices and offer a number of features including ticketless travel, internet booking and assisted travel services. * They have a highly distinctive livery on their fleet of aircraft making them easily recognisable and distinguishing them from their competitors. * They have a user friendly website which fully discloses the price breakdown of the passengers planned travel. Offering a full breakdown of the price plan prevents any hidden
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* Offering of free refreshments on flights with a travel time of over two and a half hours. This would offer an extra perk and comfort to passengers making their experience with EasyJet all the more comfortable and enjoyable. * Updated versions of the fly on the wall documentaries would provide the brand with more coverage and publicity.
Threats:
* Competitors flying the same routes compete very competitively on price forcing pressure on margin on more popular flights and time slots. * External market forces can have a significant impact on EasyJet’s business, e.g. the rising cost of oil can have a significant impact on running costs putting significant pressure on the profitability of less popular routes and time slots. * Pressure from unions and employee relations committees can signifigantly impact on the day to day operations with strikes proving to be very costly to the company’s image. * Economic downturn may lead to a decrease in casual flyers and corporate travel as companies seek to curtail what they see as unnecessary expenditure and in turn make less business trips. * Swot Analysis On Easyjet * This report characterises the strengths, weaknesses, opportunities and threats (SWOT) facing easyJet from a global perspective. These strengths, weaknesses, opportunities and

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