Easy Drink Easy Go Case Study

788 Words 4 Pages
Customer relationship management (CRM) is one of the system to improve the relationship between company and their customers. After applying the CRM system in Easy Drink Easy Go, it will bring a lot of benefits to the company. However, there are risks and challenges too and might bring problems or destroy the company. If the company cannot solve the risks, it will cause a big problem to their company or even make the company to bankrupt. So, the company must do a lot of investigation before changing their business system. First, before the company to change their business system, an integration and the whole firm view should be done. They must know the needs and wants of the company from studying the company’s interests and perspectives from …show more content…
The company might lack of funds to continue their business, so they need to account for the cost of systems and managing demands for systems. They need a lot of money to help the company to make the change. For example, the company need funds to do some promotion for their company. Other than that, management and employees training also is very important. The company need to confirm they have enough manpower to fulfil the large workloads and customers. Training a large number of employees on many systems in a large company involves commensurately large investment. For example, they need to ensure there is someone well-known in IT to help them to build their website, online purchase, membership cards and so on. If the company doesn't have enough funds, the company will have the financial problem after all these processes. After that, Easy Drink Easy Go is originated from Taiwan. The ingredients, cups, straws and other items are brought from Taiwan. They need more transportation fees if they want to expand their company and sales. Suppliers for Easy Drink Easy Go must ensure they have enough supplies for them to expand their …show more content…
At first, Easy Drink Easy Go company must ensure they done research on inventory the company’s information system. To develop a list of firm-wide information requirements to give a 360-degree view of the most important information needs of the company. After that, enough funds to do all changes before they change their system. They must accounts for the costs and benefits very well. Developing an accounting systems for information services firm-wide to make sure they have enough money to do all the changes. They need a lot of money to do the changes, for example to do the promotion, membership cards, training to employees and so on. They only can do all this changes when they have enough funds. So, Easy Drink Easy Go must have enough funds to do all the

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