Essay Eastman Kodak Company And How These Failures Were Resolved
In the current dynamic and ever changing conditions in the business environment have forced many businesses and organizations to have new strategies in place to enable them to survive in the competitive business environment. This paper addresses the failure in leadership of Eastman Kodak Company and how these failures were resolved.
Background of Eastman Kodak Company
Eastman Kodak Company is a technology company based in America. Its headquarter is in Rochester in New York. It was founded by George Eastman in 1888. It focuses on the production of imaging products. Kodak offers functional printing, packaging, graphic communication and professional business worldwide. However, it concentrates on Enterprise and Graphics, Digital Printing, commercial films and Entertainment. In late 1976 in United States Kodak commanded 90% and 85% of films and cameras sales respectively. However, the Kodak’s share drastically decreased in the subsequent years as a result of poor leadership.
Problems which led to collapse of Kodak Company
In the late 1990s, Kodak commenced to struggling financially due to the reduction in the sales of photographic films and its sluggishness in the transitioning to digital photography. When Fujifilm entered the United States market Kodak’s management team did not believe that U.S consumers would change to another film brand. From the 1990s to 1997 Fuji market share in U.S grew from 10% to 17%. Additionally, the introduction of Provia and Velvia…